|
|
| |
|
BB
Marketing Plus has the professional services industry
expertise and contacts to identify, develop and execute
the marketing programs that will motivate your prospects
to buy. Our
clients include attorneys, engineering firms, conference
management firms,
consulting firms, and graphic design firms. We've helped
them market professional services including law, strategy,
research, data analytics, and design
services.
 |
|
|
| Launch
and accelerate revenues of fledgling environmental
services firm specializing in mold remediation. |
|
|
|
|
| Created
sales and marketing infrastructure to administer
marketing programs and measure success.
Interviewed property managers to test key
marketing messages and learn more about
buying behavior. Spearheaded integrated
marketing campaign including PR, advertising,
and direct marketing to raise awareness
with homeowners, property managers, and
their referral sources and to generate
leads. |
|
|
|
|
| Increased
leads by 300%, decreased the average cost
to acquire a new customer, created a pipeline,
and succeeded in maintaining pipeline through
the winter “off season”. Attracted
media coverage from Chronicle, Boston’s
pre-eminent nightly television news magazine,
New England Real Estate Journal, and Condomedia. |
|
|
|
|
| Improved
profitability and generated over $300,000
in revenue in less than six months. Of
particular significance is that the winter “off
season” (months five and six) outperformed
the peak season by a ratio of two (2:1).
The CEO is now forecasting that the firm
will close the year at over $1 million
in revenue, more than twice his original
forecast. |
|
|
|
|
| Increase
profitability for environmental engineering
firm and help firm penetrate a new market
segment (real estate developers). |
|
|
|
|
| Identify
the most promising prospects and determine
what would motivate them to switch vendors.
Use this knowledge to develop effective
sales and marketing programs. Quantified
the value that firm had delivered for its
real estate clients and developed case
studies to document these successes. |
|
|
|
|
| Succeeded
in getting interviews with the managing
partners and principals at prospective
clients, validated and refined the target
market, and developed marketing strategy. |
|
|
|
|
| Helped
client establish relationship that led
to winning several jobs from one of Massachusetts
leading developers. |
|
|
|
|
| Increase revenues for established suburban law practice |
|
|
|
|
| Met with client bimonthly to develop and execute a strategy for increasing revenues. Refocused the practice to concentrate on a single specialty, generated publicity through speaking engagements and articles, identified untapped professional relationships that client could leverage to get new business, raised fees to respond to increased demand, and streamlined office operations by reorganizing staff responsibilities, creating new processes, and upgrading technology. |
|
|
|
|
| Stoked demand for core services, increased referrals, improved productivity, and increased profitability. Generated additional business by establishing referral relationships with attorneys who could provide the services that the practice no longer delivered. |
|
|
|
|
| Contributed to a 30% increase in revenue on an annual basis. |
|
|
|
|
| Improve
profitability of financial consulting firm
as it grows to next level. |
|
|
|
|
| Met
with company principals monthly for a year
to develop and execute marketing plan.
Segmented market and analyzed client data
to identify most profitable accounts and
services. Identified need for freelance
writers and PR personnel to support promotion
efforts and recruited flexible staff. Restructured
administrative responsibilities to include
execution, monitoring and measurement of
marketing programs. |
|
|
|
|
| Targeted
more profitable market segment and repriced
services provided by consultants. Added
entry-level services that associates could
deliver to capture additional share. Raised
awareness among prospective clients by
launching newsletter and seminar series.
Used direct marketing campaign followed
by telemarketing to generate qualified
leads. Began developing third-party partnerships
to distribute software that firm used to
formulate its recommendations. |
|
|
|
|
| Firm
experienced significant growth, increased
its profitability, moved to new office
space, and hired a part-time marketing
director. |
|
|
|
|
| Increase
market awareness for multinational consulting
firm in new market segment. |
|
|
|
|
| With
company principals, developed menu of key
capabilities. Interviewed prospective clients
to determine consulting needs. Developed and
executed marketing plan. |
|
|
|
|
| Created
breakfast seminar series, developed customer
case studies, launched newsletter, and obtained
speaking engagements to showcase firm's capabilities
and generate awareness. Identified and facilitated
partnership with software firm to take advantage
of intellectual property. |
|
|
|
|
| Succeeded
in contributing to increases in revenue and
market share. |
|
|
| Sign
up now to receive
free articles on ways you can
accelerate revenues. Or, schedule a free
consultation to determine the
single most effective action that you can take now
and accelerate revenue right away. |
|
|
|
| |
|
|
| Barbara
has a breadth of experience that makes her
helpful to any business trying to grow its
customer base. I have never spent more than
five minutes with her without learning something
incredibly useful for my business. She has
a way of getting right to the heart of a problem
with suggestions that have made an immediate
impact on how we do business." |
Howard
Goldstein
Attorney and Partner
Rosenberg, Freedman and Goldstein |
|
|
|
| Where
Barbara really shines is in brainstorming
on marketing strategy, identifying specific
types of contacts and leads to follow.
Perhaps her specific leads and ideas have
been so on-target because we share a background
in health care, but I suspect this is a
skill she can bring to other fields as
well." |
Robin
Fisk
Health Care Attorney
Fisk Law Office |
|
|
| |
|
|
