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BB
Marketing Plus has the health care industry
expertise and contacts to identify, develop and execute
the marketing programs that will motivate your prospects
to buy. Our
clients include health insurers, hospitals, physician
practices, home health care agencies, assisted living
firms, pharmaceuticals, third-party health care administrators
and health care applications software firms. We've
helped
them market health care data, managed care services,
disease management, telemedicine, physician practice
management,
risk management, continuing medical education, physician
practices, health care risk management, and professional
services.
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| Help
physician organization attract new practices
to enable them to negotiate more favorable
contracts with health care payers.
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| Recommended
measuring satisfaction of current physician
practices before developing promotions to
attract new members. Developed interview guide
and met with physicians to identify organization
strengths and unmet needs. Reported findings,
analyzed results, and made recommendations.
Brought on free-lance writer to create promotional
pieces. |
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| Identified
concerns about the competitiveness of contracts
and leadership performance. Recommended that
leadership improve communications in general
and distribute comparative information to
ensure practices that organization was delivering
superior contracts. Also, advised leadership
to clarify the roles and responsibilities
of the practices and the leadership team. |
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| Organization
succeeded in retaining practices that were
thinking about leaving and recruited new members.
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| Formulate
web-site strategy for a teaching hospital.
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| As
a subcontractor to a design firm, worked with
cross-functional client team to identify and
get consensus on business objectives and target
audience. Reviewed existing marketing research
studies and interviewed executives to determine
institution's starting point and areas requiring
improvement. Designed and conducted interviews
to determine target audience's buying behavior,
use of the web, information requirements,
and information acquisition behavior. Evaluated
and benchmarked competitive sites. Conducted
usability tests with secondary audiences using
the existing web-site as a prototype. |
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| Based
on the client's desire to use the web-site
to attract out-of-state patients, identified
referring physicians as the target audience.
Determined that physicians didn't use the
web at work and that their greatest concerns
were optimizing limited time with patients
and keeping current. Discovered that patients
couldn't find information they needed due
to organization of current web-site by department,
rather than ailment. |
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| Hospital
was first to provide a section on resources
for providers, including on-line publications
where specialists reported current research
and best practice. Web-site also gave referring
physicians a reliable source to which they
could point patients for information on their
ailments. |
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| Develop
marketing plan to help managed care division
of national home health care firm win large
"capitated" contracts. |
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| Identified
health care payers and capitated health care
delivery systems as prospective clients. Developed
questionnaire to assess their interest in
forging "at risk" contracts for home care
services. Interviewed major payers and providers
in New England. |
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| Found
that payers were not yet ready to capitate
home health care and continued to rely on
hospitals to make their own nurse referrals.
Hospitals, in turn, were forming their own
subsidiaries to deliver home health care. |
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| Recommended
that client sell management and data services
(previously used by the client's own branch
offices) to providers—rather than competing
against them for direct patient care business.
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| Sign
up now to receive
free articles on ways you can
accelerate revenues. Or, schedule a free
consultation to determine the
single most effective action that you can take now
and accelerate revenue right away. |
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| Barbara
gets right to the heart of the matter. She
quickly grasps what we need to do, collaborates
with us on the best approach, and gets it
done." |
Al
Lewis
Executive Director
Disease Management
Purchasing Consortium |
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