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BB
Marketing Plus has the financial services industry
expertise and contacts to identify, develop and execute
the marketing
programs that will motivate your prospects to buy. Our
clients include investors, insurers, consultants, and
software firms. We've helped them evaluate opportunities
and market asset liability management, loan securitization
services, investment data, and health insurance. Their
clients include financial institutions such as banks,
credit unions, mortgage firms, consumer credit companies,
employers, and consumers.
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| Help
capital management group decide whether to
fund software firm's development of a new
clinical payment system. |
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| Devised
work plan for evaluating investment decision.
Identified sources that could provide information
on others' successes and failures in launching
similar products and trends that might influence
demand. Researched, analyzed and summarized
information. Met with developer to identify
potential business models. |
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| Determined
that market was not ready to buy product as
defined. |
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| Client
opted not to fund development. |
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Help
financial software firm identify new revenue
opportunities by answering two questions:
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Is
there was sufficient demand to justify
migrating the current product line to
a new technology? |
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What
new products and services does the target
market require? |
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| Identified
and sized current and potential market segments.
Developed iterative research methodology that
maximized the value of individual interviews
and minimized overall research costs. Contacted,
recruited, and interviewed industry experts,
officers at financial institutions, and prospective
users to understand market requirements and
relative value of potential capabilities.
Identified and ranked opportunities based
on anticipated demand, time-to-market, and
fit with client's mission. Summarized results
and presented findings to management team. |
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| Uncovered
untapped potential for current product but
not enough to justify the investment required
to re-platform the product. Also, identified
demand for a new web-based solution that client
could develop quickly by leveraging existing
technology and capabilities. |
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| Within
six months, the client launched the new product
and signed up four accounts. The firm projects
6-10 unit sales over the next 12 months driving
the new product line into the multi-million
dollar top line contribution. |
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| Sign
up now to receive
free articles on ways you can
accelerate revenues. Or, schedule a free
consultation to determine the
single most effective action that you can take now
and accelerate revenue right away. |
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| In
the business plan screening process, Barbara
Bix brings an ability to quickly study and
assess a market and a market strategy and
suggest concrete steps to bring the strategy
or assessment to a higher, more sophisticated
level. She also has an uncanny ability to
find exactly the right source of information
or person in a due diligence process that
can eliminate hours or days of wasted effort." |
Mark
Duffy
Managing Partner
The Seed Fund |
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