Posts Tagged ‘Twitter’
Sunday, April 3rd, 2011
Cheri Keith posted a recap from Harnessing the Power of Social Media in Healthcare Communications on the Health Care 3.0 blog and solicited “takeaways” from others. Mine follow below.
About the panel:
The Racepoint Group hosted the session. Larry Weber (who just published Everywhere: Comprehensive Digital Business Strategy for the Social Media Era ) served as moderator. The panelists included Dr. Kevin Pho, MD, Barry P. Chaiken, MD, MPH and Ashley Serotta of Sermo.
Most physicians are not active on social media during the work day
This is a preview of
Health care social media is in its infancy says panel
.
Read the full post (558 words, 4 images, estimated 2:14 mins reading time)
Tags: Facebook, health care, health care marketing consulting services, health care social media, healthcare marketing consulting services, healthcare social media, Larry Weber, online communications, patient communications, physicians, reimbursement, social media marketing consulting services, Twitter
Posted in health care, social media, social media marketing | No Comments »
Monday, November 9th, 2009
More often than not, when I’m invited to speak it’s about marketing strategies that businesses can use to attract and capture businesses from other businesses. Typical topics include “Getting into Your Buyers’ Mind”, “Developing Compelling Value Propositions”, “Systematically Creating Referrals”, “Online Marketing”, and lately “Social Media Marketing”.
This month, however, I had the pleasure of speaking with Tufts alumni on how to use social media marketing techniques to land their next position. I don’t know which was more exciting doing the actual presentation–or preparing for it.
Tags: job search, LinkedIn, social media, social media marketing, Tweetdeck, Twitter
Posted in Marketing strategy, social media, social media marketing | 5 Comments »
Monday, October 19th, 2009
Are you wondering about how to make the best use of Twitter? If the “sold out” attendance at Seltzer Design’s program on social media is any indication, I think many people are. Moreover, I think different things work for different people.
How I use Twitter:
I mainly use Twitter to stay abreast of what’s happening in my profession, my industry, and the world. I do this in three ways.
I use Twitter as a newspaper. Instead of scanning the headlines of a print publication, I “follow” reporters and publications that tweet headlines of breaking stories with links to the full article. When I want to learn more, I click the link to the full story.
Tags: curatorial, Tweetdeck, Twitter
Posted in Uncategorized | 6 Comments »
Friday, August 7th, 2009
One of my clients, a membership organization, is facing a challenging problem. The Board would like to recruit younger members to ensure that the organization continues.
One of the issues our team has been trying to address is, “How do you attract and retain new community members—when these prospective members start out with little in common with current members?”
Luckily for me, I attended a social media breakfast in Boston(#15) this morning. There, Communispace CEO, Diane Hessan, was the last speaker at an event entitled “SMB15: The Power and Peril of Online Communities.
This is a preview of
Social Media Breakfast (SMB15) serves up great insights and recommendations
.
Read the full post (1334 words, 7 images, estimated 5:20 mins reading time)
Tags: campaign, Communispace, community manager, community members, Community Roundtable, health care, health care providers, healthcare, listening strategy, LiveWorld, Marketing strategy, marketing tactic, medical device companies, membership organizations, on-line communities, online communities, online community, SMB15, social community, social media, social media breakfast, social media communications, Twitter
Posted in Marketing communications programs, Marketing strategy, social media, social media marketing | 2 Comments »
Thursday, June 4th, 2009
Social media, so what? One way or another, that’s what a lot of people that I know are asking. Here are snippets from five conversations I’ve had in the last week—followed by my own observations.
So what’s the big deal?
Tuesday morning, I gave a presentation on Social Media 101 to the Boston Chapter of the Wharton Alumni club. There was a lot of interest and a lot of questions about how members could use social media to increase their revenues.
Tags: business objectives, campaign, content consumer, content creator, direct marketing, social media, social media marketing, social media marketing plan, social media marketing ROI, social media marketing strategy, social media metrics, social media platforms, successes, Twitter
Posted in social media marketing | 2 Comments »
Sunday, March 1st, 2009
By Barbara Bix -
A lot of the work I do is at the intersection of health care and technology. Yet, I didn’t hear about last Thursday’s conference on Transforming Health Care until a few weeks ago. No else did either.
In fact, organizer Steve Wardell only began publicizing the event in the last 6-8 weeks. Yet, more than 600 people attended—including many local luminaries who not only follow, but make health care news in Boston.
So what attracted the crowd? I believe that in this case the medium was the message.
This is a preview of
Social media works—more than 600 attend Boston health care conference
.
Read the full post (578 words, 2 images, estimated 2:19 mins reading time)
Tags: blogs, health care payers, health care providers, health care software, health care technology, healthcare technology, linked in, social marketing, social media, Transforming health care, Transforming healthcare, tweet, Twitter
Posted in health care, social media | 1 Comment »
Twitter