Posts Tagged ‘target market’
Tuesday, May 11th, 2010
Lots going on in Boston this month. Just got back from an information-rich panel discussion offered by the Massachusetts Technology Council entitled: Tricks of the Trade – Building Revenue Momentum in SaaS. Here are my notes.
Program description
Unlike traditional software business models which are based on one-time license sales and lump-sum cash payments, the SaaS model is predicated upon building annuity-type revenue and cash streams. Over the long-term this business model is highly attractive, but especially for early-stage companies ramping SaaS revenues poses a unique set of challenges. MassTLC has gathered a panel of accomplished SaaS operating executives to share their insights on getting the initial revenue ‘flywheel’ turning and building sustainable SaaS enterprises.
This is a preview of
SaaS: Building the revenue momentum you need to achieve profitability
.
Read the full post (777 words, 2 images, estimated 3:06 mins reading time)
Tags: best practices, customer support strategy, early-stage, lessons learned, lifetime value of a customer, market insights, market positioning, profitability, revenue, SaaS, SaaS revenues, sales cycle, sales pipeline, target market, value proposition
Posted in How to, Marketing strategy, SaaS | No Comments »
Thursday, May 6th, 2010
So much to learn, so little time–which is why I was thrilled to have the opportunity to meet and learn from hundreds of other marketing professionals this week at Marketing Profs B2B forum. What’s more we had a lot of fun and left with a lot of ideas that many of us are already putting into action.
B2B digital marketing best practices
Over two jam-packed days, we heard about best practices in areas like search engine optimization (SEO), content strategy, lead generation and lead nurturing, and social media. We learned about what’s worked, what hasn’t, and why from Marketing VPs that have been there, tried that.
This is a preview of
B2B marketing insights and tips compliments of MarketingProfs
.
Read the full post (1256 words, 2 images, estimated 5:01 mins reading time)
Tags: B2B, B2B mobile, best practices, blogging for business, call for action, campaign ROI, content strategy, conversion, digital marketing, Google URL Builder, Google's webmaster tools, landing pages, lead generation, lead nurturing, Marketing VPs, qualified leads, recommended WordPress plugins, search engine optimization, SEO, Sepaton, site maps, social media, target market, URL Shortening tools
Posted in How to, Internet marketing, Marketing communications programs, Marketing strategy, social media, social media marketing | 1 Comment »
Sunday, January 11th, 2009
The economy has slowed down but businesses—and individuals—are still buying. The difference is that they’ve tightened their belts. Most are spending less—and many are spending on different things, for different reasons. The question is—how do you get money from those who are deliberately trying to cut down?
Where there’s sales activity, there’s an unmet need
Our clients find that one of the best ways to find out where to concentrate their firepower is to follow the money. They do this by studying recent activity—their own, the competitions’, or those of the companies that are succeeding under current market conditions. Why? Because where there’s activity, there’s an unmet need.
This is a preview of
Follow the money: How to capitalize on opportunity in a tough economy
.
Read the full post (810 words, 1 image, estimated 3:14 mins reading time)
Tags: competitive intelligence, justify investment, losses, market intelligence, market opportunity, market strategy, marketing messages, sales activity, target market, unmet need, value proposition, win/loss reporting win/loss, wins
Posted in Marketing strategy | No Comments »
Sunday, December 7th, 2008
With the economy slowing, prospective buyers are scrutinizing every penny they spend. Therefore, it’s incumbent upon sellers to clearly articulate the value that prospective buyers will derive once they buy.
In recent posts, we’ve discussed the characteristics of a compelling value proposition, and the importance of concentrating your firepower on those companies that most value your capabilities. This week’s post discusses concrete steps you can take to identify, validate, and test your value propositions.
This is a preview of
Developing a compelling value proposition: What you need to know
.
Read the full post (922 words, 1 image, estimated 3:41 mins reading time)
Tags: buyers' needs, compelling value proposition, decision makers, key stakeholders, market segments, marketing investments, marketing research, mitigate purchase risk, most promising prospects, purchase preferences, slowing economy, target market, value proposition
Posted in Marketing strategy | 6 Comments »
Twitter