Posts Tagged ‘strategy’

Where Marketing adds its greatest value

Thursday, April 21st, 2011

By Barbara Bix

Shortly after I got up this morning, I strolled over to Marketing Over Coffee for a quick shot before heading off to work and found this great article, entitled How to restore the faded luster to marketing by Rich Guha.  In my opinion, it’s a “must read” for anyone looking to build a business or aiming to build a career in marketing.

It’s about the big picture

Referencing management heroes such as Peter Drucker and Ted Leavitt, the article discusses what companies have lost as marketing becomes more specialized. Guha advises marketers that wish to add significant value to the business to:

This is a preview of Where Marketing adds its greatest value. Read the full post (891 words, 4 images, estimated 3:34 mins reading time)

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Posted in Framework, How to, Internet marketing, market intelligence, Marketing communications programs, Marketing strategy, Pricing, Uncategorized, value propositions | No Comments »

Social media: Insights from an in-house specialist

Monday, January 18th, 2010

Most B2B companies are just beginning to dip their toe in the social media marketing waters.  Consequently, I was delighted when Alan Belniak, the newly appointed Director of Social Media Marketing at Parametric Technology Corporation (PTC) agreed to an interview about how his company is approaching social media and why.

My questions appear in bold followed by his answers.  Here’s what he had to say:

Why did PTC create your position?

This is a preview of Social media: Insights from an in-house specialist. Read the full post (1838 words, 2 images, estimated 7:21 mins reading time)

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Posted in Marketing communications programs, Marketing strategy, social media, social media marketing | 2 Comments »