Posts Tagged ‘social media’
Thursday, June 23rd, 2011
Photo courtesy of Christian Sann, SCVNGR
By Barbara Bix
To one side of me sat a business development professional from a detective agency. To the other side, was an owner of an eye glass store in a downtown mall that seeks to make his store a “destination”. Both had come to learn about how to use social media to market their businesses. Moreover, the packed ball room was standing room only.
“All star” panel on social media
This is a preview of
The power of Twitter Hashtags: Crowdsourcing gems and soundbites
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Read the full post (979 words, 2 images, estimated 3:55 mins reading time)
Tags: anthony silva, business development, hashtag, Laura Fitton, Paul Gillin, seth priestbatch, social media, troiano
Posted in social media, social media marketing, Speaker notes | No Comments »
Tuesday, September 14th, 2010
Believe it or not, I think the answer to smarter, greener cities may be more compelling communications. I reached this conclusion after hearing a number of experts propose other solutions. This post explains why.
Background
This morning, I had the good fortune to attend Building the Future: Opportunities for Energy Innovation and Efficiency hosted by the Massachusetts Technology Leadership Council at Foley Hoag’s Emerging Enterprise Center. The keynote speaker was Dr. Joan Fitzgerald, Northeastern University Professor and author of Emerald Cities: Urban Sustainability and Development. The other panelists were Cambridge, MA urban planner Iram Farooq, Architect and Autodesk Industry Programs Manager Erin Rae Hoffer, and entrepreneur and developer Kenneth H. Smith. Attorney Adam Wade from Foley Hoag moderated the discussion.
This is a preview of
Want to develop smarter, greener cities? Maybe the key is compelling communications
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Read the full post (1135 words, 6 images, estimated 4:32 mins reading time)
Tags: B2B marketing consultant, effective marketing, Energy, Massachusetts Technology Leadership Council, social media
Posted in Energy, Marketing communications programs, Marketing strategy, Speaker notes, Uncategorized | 1 Comment »
Thursday, July 15th, 2010
Lee Odden, a recognized expert in the areas of search and social media, recently ran the 2010 Digital Marketing Poll on the TopRank Online Marketing Blog. The poll, presumably directed at marketers, asks: “What 3 online marketing channels & tactics will you emphasize in 2011?” 
TopRank used Twitter to promote the poll–and did so on multiple occasions. Presumably, a lot of people received notice of the poll: @TopRank has 6061 followers, the update was retweeted 262 times, “liked” by 45, and likely got additional visibility through other social sharing media*.
How Odden attracted responses
Tags: 2010, @TopRank, content marketing, conversion rates, digital marketing, direct response campaign, engagement, Lee Odden, marketing channels, marketing tactics, mobile, online marketing, response rates, search, social media, targeted audience, Top 10, Top Rank Online Marketing Blog
Posted in Internet marketing, Marketing communications programs, Marketing strategy, social media, social media marketing, Uncategorized | No Comments »
Tuesday, June 29th, 2010
As an adjunct professor at Simmons College’s Department of Health Care Administration, I received a press release (the first paragraph of which appears below) with a request to spread the word. I should also disclose that I know a couple of the donors involved through a separate relationship, and have known about this project since its inception.
Press release lead paragraph
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New social media site invites users to review public health care services
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Read the full post (780 words, 2 images, estimated 3:07 mins reading time)
Tags: collaborate with clients, health care, health care marketing consultant, health care quality, public health service, sentiment, Simmons, social media, social media marketing consultant, taxpayer, user reviews, USisUs.net, wisdom of the crowd
Posted in health care, social media, social media marketing | No Comments »
Monday, June 21st, 2010
Paul Gillin, author of The New Influencers and a leading authority on B2B marketing, just published a draft of the first chapter of his upcoming book, Social Marketing to the Business Customer on his blog. He had me on the second page when he spelled out what I’ve always seen as the differences between B2B and B2C sales–but have never been able to articulate as clearly. 
The points Paul makes –about buyers’ focus on value, group decision-making, and sales cycle length especially resonate with me as someone who focuses on marketing IT products and professional services to corporations.
This is a preview of
How search and social media will shorten the B2B sales cycle.
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Read the full post (1085 words, 2 images, estimated 4:20 mins reading time)
Tags: B2B marketers, B2B marketing, B2B marketing consultant, B2B sales cycles, buying behavior, buying decision, communications, data collection, keywords, long sales cycles, Paul Gillin, pay per click, sales cycle length, search, shortening the sales cycle, social media, target audience, targeted communications, value
Posted in Uncategorized | 2 Comments »
Tuesday, May 25th, 2010
As a marketing consultant, I attend a lot of marketing seminars and marketing conferences to stay current with my craft. Today, the buzz there is all about online marketing.
Typical topics include content strategy, search engine optimization (SEO), social media, inbound marketing, marketing automation, and of course email marketing. Spending in all of these areas is up–often at the expense of conventional advertising and PR.
There are several trends driving this transition. One is that prospects are moving online so the marketers that wish to reach them must also move online. Another is that advances in marketing technology have made it relatively easy for non-professionals to produce content that attracts and engages their audiences.
This is a preview of
Will marketing consultants and agencies switch places with in-house staff in a digital world?
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Read the full post (317 words, 2 images, estimated 1:16 mins reading time)
Tags: analytics, branding, content, content strategy, demand generation, email marketing, inbound marketing, marketing automation, Marketing consultant, marketing strategies, marketing techology, measurable, online marketing, search engine optimization, SEO, social media
Posted in Internet marketing, Marketing communications programs, Marketing strategy, social media, social media marketing | 6 Comments »
Thursday, May 6th, 2010
So much to learn, so little time–which is why I was thrilled to have the opportunity to meet and learn from hundreds of other marketing professionals this week at Marketing Profs B2B forum. What’s more we had a lot of fun and left with a lot of ideas that many of us are already putting into action.
B2B digital marketing best practices
Over two jam-packed days, we heard about best practices in areas like search engine optimization (SEO), content strategy, lead generation and lead nurturing, and social media. We learned about what’s worked, what hasn’t, and why from Marketing VPs that have been there, tried that.
This is a preview of
B2B marketing insights and tips compliments of MarketingProfs
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Read the full post (1256 words, 2 images, estimated 5:01 mins reading time)
Tags: B2B, B2B mobile, best practices, blogging for business, call for action, campaign ROI, content strategy, conversion, digital marketing, Google URL Builder, Google's webmaster tools, landing pages, lead generation, lead nurturing, Marketing VPs, qualified leads, recommended WordPress plugins, search engine optimization, SEO, Sepaton, site maps, social media, target market, URL Shortening tools
Posted in How to, Internet marketing, Marketing communications programs, Marketing strategy, social media, social media marketing | 1 Comment »
Monday, May 3rd, 2010
A lot of what we read and hear about social media focuses on how businesses can use it to market to consumers (B2C). Yet, as a business-to-business marketing consultant, I’m far more interested in its B2B applications.
This is perhaps the main reason I was looking forward to Paul Gillin’s breakfast seminar at the Massachusetts Technology Leadership Council last week. The other reason is that Paul has an uncanny ability to connect the dots in ways that add new meaning to any topic that he addresses.
B2B Marketing differs from B2C marketing
Tags: B2B marketers, B2B marketing, business-to-business marketing consultant, Facebook Like, Massachusetts Technology Leadership Council, Paul Gillin, sales cycle, social influence, social media, social media tactics, value
Posted in social media, social media marketing | 1 Comment »
Friday, February 12th, 2010
I was just reading Mashable’s post on Google Buzz. What struck me most is the potential social media has for empowering users to affect product development.
Google Buzz users “organize” to advocate for new features within days of product launch
Google announced Google Buzz earlier this week. Today, Mashable reported that it had received “just shy of 500 responses” within several hours of asking followers: “What features would you like to see in Google Buzz?”.
Just think about it. This is an incredibly inexpensive way to capture market reaction and present supporting evidence to a vendor you’re trying to influence. Let’s look at two alternatives.
This is a preview of
Will social media increase users’ influence over product development?
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Read the full post (377 words, 1 image, estimated 1:30 mins reading time)
Tags: Google Buzz, market reaction, market response, product development, product launch, social media
Posted in market intelligence, social media, Uncategorized | No Comments »
Monday, January 18th, 2010
Most B2B companies are just beginning to dip their toe in the social media marketing waters. Consequently, I was delighted when Alan Belniak, the newly appointed Director of Social Media Marketing at Parametric Technology Corporation (PTC) agreed to an interview about how his company is approaching social media and why.
My questions appear in bold followed by his answers. Here’s what he had to say:
Why did PTC create your position?
Tags: B2B, brand, content, conversation, engagement, listening tools, measures, metrics, online social networking, research, ROI, social media, social media marketing, strategy
Posted in Marketing communications programs, Marketing strategy, social media, social media marketing | 2 Comments »
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