Posts Tagged ‘social media marketing’
Monday, March 7th, 2011
By Barbara Bix
B2B marketers will welcome Paul Gillin’s and Eric Schwartzman’s latest book, Social Marketing to the Business Customer
. As the authors note in the preface, most discussions about social media marketing, focus on consumer marketing–even on occasions when B2b marketers make up the majority of the audience.
Great overview of B2B marketing
While the book centers on social media marketing, it is really an excellent overview of B2B marketing in the 21st century. In addition to a description of all things social, readers will also find sections on search and content strategy–and examples of how to combine them with conventional activities such as public relations, direct mail, and sales collateral creation for maximum impact. Perhaps the only innovations the authors don’t go into in detail are those of a physical nature (e.g. SaaS and mobile).
Tags: B2B marketers, better qualified leads, content strategy, crowdsourcing, integrated marketing campaign, marketing tactics, most effective marketing strategies, search, social community, social media marketing
Posted in Marketing strategy, social media, social media marketing | No Comments »
Monday, January 18th, 2010
Most B2B companies are just beginning to dip their toe in the social media marketing waters. Consequently, I was delighted when Alan Belniak, the newly appointed Director of Social Media Marketing at Parametric Technology Corporation (PTC) agreed to an interview about how his company is approaching social media and why.
My questions appear in bold followed by his answers. Here’s what he had to say:
Why did PTC create your position?
Tags: B2B, brand, content, conversation, engagement, listening tools, measures, metrics, online social networking, research, ROI, social media, social media marketing, strategy
Posted in Marketing communications programs, Marketing strategy, social media, social media marketing | 2 Comments »
Monday, November 9th, 2009
More often than not, when I’m invited to speak it’s about marketing strategies that businesses can use to attract and capture businesses from other businesses. Typical topics include “Getting into Your Buyers’ Mind”, “Developing Compelling Value Propositions”, “Systematically Creating Referrals”, “Online Marketing”, and lately “Social Media Marketing”.
This month, however, I had the pleasure of speaking with Tufts alumni on how to use social media marketing techniques to land their next position. I don’t know which was more exciting doing the actual presentation–or preparing for it.
Tags: job search, LinkedIn, social media, social media marketing, Tweetdeck, Twitter
Posted in Marketing strategy, social media, social media marketing | 5 Comments »
Thursday, June 4th, 2009
Social media, so what? One way or another, that’s what a lot of people that I know are asking. Here are snippets from five conversations I’ve had in the last week—followed by my own observations.
So what’s the big deal?
Tuesday morning, I gave a presentation on Social Media 101 to the Boston Chapter of the Wharton Alumni club. There was a lot of interest and a lot of questions about how members could use social media to increase their revenues.
Tags: business objectives, campaign, content consumer, content creator, direct marketing, social media, social media marketing, social media marketing plan, social media marketing ROI, social media marketing strategy, social media metrics, social media platforms, successes, Twitter
Posted in social media marketing | 2 Comments »
Monday, May 11th, 2009
Although social media adoption rates are still relatively low—more and more companies are jumping in. And, as they do, we may see a dramatic shift in marketing spending patterns.
Today, most B2B companies are just dipping their toes in the social media waters. Some have launched blogs. Others are experimenting with Twitter. Still others are adopting a wait and see attitude.
Yet, if the conversation at a recent event hosted by the Massachusetts Technology Leadership Council is any indication, most B2B marketers are ready to move forward. Right now, their biggest challenge is figuring out how to justify social media investments to skeptical management teams.
This is a preview of
Social media adoption: How will marketing spending patterns change?
.
Read the full post (851 words, 1 image, estimated 3:24 mins reading time)
Tags: B2B marketers, marketing budgets, marketing investments, marketing spending, online marketing, online word of mouth marketing, social media, social media campaigns, social media marketing, social networks
Posted in social media marketing | 1 Comment »
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