Many companies focus most of their marketing efforts on bringing in new accounts, yet most realize that the fastest path to increased revenues is repeat business to existing customers. For this reason, alone, it makes sense to deliver outstanding customer service.
The customer service bar, however, is especially high for service providers. That’s because while product companies tend to recognize revenue at the time that they make the initial sale, service providers depend on recurring payments to maximize revenue. Those that fail to meet customer expectations run the risk of never realizing a return on their upfront investments.
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