Posts Tagged ‘sales’
Saturday, May 28th, 2011
“How many people read your blog anyway?” she asked me this morning. It sounds like such a simple question, but I really don’t know.
What do the statistics say?
I get statistics that show me:
how many people visit my site,
the number of pages they view,
the average amount of time they spend on each page, and
whether they’ve visited before.
If I were to dig deeper, I could find out more about visitors–where they hail from, what platform they used to find me, and perhaps even who they are.
Tags: blog, comments, content, conversions, engage, read my blog, read your blog, readers, retweet posts, sales, statistics, visitors
Posted in Marketing communications programs, social media | No Comments »
Monday, June 14th, 2010
In today’s guest post, fellow Wharton alum , Craig James, offers tips for leveraging Linked In to generate sales. Craig is the founder of Sales Solutions, a sales productivity improvement business located in suburban Boston. Contact him directly toll-free at 877-862-8631, or by e-mail at craig@sales-solutions.biz
Sales people and others responsible generating business for their organizations will find LinkedIn a valuable tool. Unlike sites such as Facebook and MySpace, LinkedIn tends to attract those looking to develop business relationships, as opposed to friendships.
Tags: "premium LinkedIn", "sales results", Boston, LinkedIn, LinkedIn applications, Marketing, Marketing consultant, marketing materials, personal brand, sales, sales presentation, sales productivity, targeted message, thought leadership, top of mind, trusted advisor, value, Wharton
Posted in How to, Internet marketing, Marketing communications programs, social media, social media marketing | 2 Comments »
Tuesday, April 20th, 2010
Especially in a tough economy, companies often discount their products and services to increase sales. The advantage of this approach is that it attracts attention–and has the potential to get prospects that ordinarily would not buy to try out your goods and services. The hope, of course, is that once they experience what you have to offer that they’ll buy again.
The question is does it work? And for whom?
Discounts do increase sales volumes
There’s no question that discounts increase sales volume. To find evidence, you need look no further than to a Reuters article that ran earlier this month about automobile industry sales.
Tags: cash flow, competition, discount, discounts, increase sales, Marketing consultant, price war, profitability, sales, service revenues, software, software publishers, strategic marketing consultant, subscriptions
Posted in Marketing strategy, Pricing, SaaS | 3 Comments »
Wednesday, December 30th, 2009
A quick search on Google indicates that surveys about business-to-business (B2B) marketing priorities tend to concentrate on tactics–rather than strategy. They also tend to focus on investments in various types of promotional activities, rather than the greater marketing picture. As for strategy, at least one survey seems to indicate that in a tight economy, B2B companies rank demand generation first and then raising awareness.
What happened to the focus on the customer?
The irony is that gaining deeper insights into customer, or prospect needs, rarely shows up as a priority, let alone a high priority. Why not?
Tags: B2B marketing, customer case studies, customer intimacy, demand generation, lead gen, listening tools, marketing priorities, marketing research, sales, sales enablement, social communities, social media, surveys, usability testing, win/loss
Posted in Buying process model, Internet marketing, Marketing communications programs, Marketing strategy, social media | 2 Comments »
Twitter
How many people read your blog?
Saturday, May 28th, 2011“How many people read your blog anyway?” she asked me this morning. It sounds like such a simple question, but I really don’t know.
What do the statistics say?
I get statistics that show me:
If I were to dig deeper, I could find out more about visitors–where they hail from, what platform they used to find me, and perhaps even who they are.
Tags: blog, comments, content, conversions, engage, read my blog, read your blog, readers, retweet posts, sales, statistics, visitors
Posted in Marketing communications programs, social media | No Comments »