By Barbara Bix, B2B Marketing Consultant
Here’s an example of how a professional service provider can apply the do-it-yourself guide for creating value propositions in 3 steps. It uses the same formula as the green value proposition example I posted last week (immediately below). This time, I’ve used it to describe the value I offer my clients as a B2B strategic marketing consultant (below the value proposition formula).
The value proposition formula
We help [your most promising prospects] that [need help with the pressing concern you address] succeed by [providing the material improvement you will deliver]. Unlike [the alternative solution], [your solution] [describe the reason why your company is a better choice] as demonstrated by [evidence that you will deliver as promised].
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