Wikipedia defines social media as “primarily Internet- and mobile-based tools for sharing and discussing information among human beings. Examples of tools this source cites include blogs, wikis, podcasts, and information sharing cites such as Linked In and Flickr.
Call me old-fashioned but I tend to think of interacting with machines—rather than directly with other people—as antisocial. But let’s not quibble over terms. Social media is all the rage at marketing conferences these days, so it’s fair game for this blog.
What got me thinking about this topic today was an event that I attended earlier this week at the Massachusetts Technology Leadership Council (MTLC).
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