Posts Tagged ‘referrals’

Want more retweets? 5 secrets to success + an example

Tuesday, September 28th, 2010

Why do some posts get retweeted more than others?  Here are the results of a recent experiment.

The experiment: Same article, different results

Last week, Marketing Profs published my article entitled Accelerate Referrals: 9 steps to success and their readers retweeted it 73 times!  This week I began publicizing the article  and it was retweeted at least once. Same article, different results…

So what can we learn from this?  Here are some of my conclusions.  Please chime in with yours!

1. Publish where others will see your article

This is a preview of Want more retweets? 5 secrets to success + an example. Read the full post (716 words, 4 images, estimated 2:52 mins reading time)

Tags: , , , , , , , , , ,
Posted in How to, Marketing communications programs, Marketing strategy, social media, social media marketing | No Comments »

Marketing technology to help seniors “Age in Place”

Thursday, September 23rd, 2010

Bostonians refer to our city as the Hub.  To me, this often sees like a self-important and provincial perspective.  Yet, today, I found reasons to believe otherwise.

The occasion was a meeting about Emerging Technologies for the Silver Tsunami: Aging in Place through the use of Integrated Technology convened by the Massachusetts Technology Leadership Council at the Boston office of the British Consulate.  It was the panelists’ presentations and the questions and comments from the audience that convinced me that Boston may very well be “the hub”–at least when it comes to leading the charge on “Aging in Place”.

This is a preview of Marketing technology to help seniors “Age in Place”. Read the full post (842 words, 5 images, estimated 3:22 mins reading time)

Tags: , , , , , , , ,
Posted in health care, Speaker notes, Uncategorized | No Comments »

Customer case studies: Let your customers do the talking

Tuesday, October 7th, 2008

Let me ask you a question. Are you missing out on business opportunities because prospective clients either don’t know about all of your services—or don’t fully recognize the value that you could deliver to their businesses?

Would these companies be more likely to buy if they knew how others have benefited from your services? If so, maybe it’s time to tell them.

Better yet, let your current clients do the talking. But, make it easy for them to share their experiences with a wide audience—rather than just telling those they know who are in similar circumstances.

This is a preview of Customer case studies: Let your customers do the talking. Read the full post (798 words, 1 image, estimated 3:12 mins reading time)

Tags: , , , , , , , , , , , , , ,
Posted in Marketing communications programs | 4 Comments »