Will prospective buyers turn to you when they’re ready to move forward?
Getting the sale depends on affirmatively answering all three of the following questions:
- Have they heard of your business?
- Do they know that you can address the problem?
- Will they remember you when it comes time to buy?
Brand awareness is not sufficient. Think back to your own experience.
Sure, you’ve lost sales because prospective buyers haven’t heard of your business. But, I’ll bet you’ve also lost business because prospective buyers just didn’t realize that you offered a particular product or service.
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