Posts Tagged ‘professional services marketing’

B2B marketers struggle to reach decision makers and measure marketing results

Monday, October 25th, 2010

In a recent post, Laura Ramos observed that business-to-business marketers have long struggled to reach decision makers and measure marketing results.  She observed that they may encounter difficulties because they don’t spend enough time understanding who their best customers are and what distinguishes them–noting that understanding buyer behavior is much more than conducting customer satisfaction surveys or publishing success stories.

I found her post timely.  I’ve been struggling with articulating the very concepts that she relayed so fluently as I revise own website.

Shorter sales cycles depend on deep customer insights

This is a preview of B2B marketers struggle to reach decision makers and measure marketing results. Read the full post (704 words, 4 images, estimated 2:49 mins reading time)

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Posted in market intelligence, Marketing strategy, Uncategorized | 2 Comments »

Internet Marketing Tips: A Marketing Consultant’s Perspective

Friday, September 19th, 2008

The staff at Accounting Web wrote a post on Embracing the Internet as a Marketing Tool. When I started to add my two cents, I quickly ran out of room. Luckily, I have my own blog on the very same site, so I decided to interrupt the series on the buying process model to share my comments below:

Here are some additional ideas that our accounting clients use to leverage the Internet when marketing their firms.

Using websites to market professional services

As a strategic marketing consultant, specializing in professional services, I advise my clients to first:

This is a preview of Internet Marketing Tips: A Marketing Consultant’s Perspective. Read the full post (650 words, 1 image, estimated 2:36 mins reading time)

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Posted in Internet marketing | 1 Comment »