I was just reading Mashable’s post on Google Buzz. What struck me most is the potential social media has for empowering users to affect product development.
Google Buzz users “organize” to advocate for new features within days of product launch
Google announced Google Buzz earlier this week. Today, Mashable reported that it had received “just shy of 500 responses” within several hours of asking followers: “What features would you like to see in Google Buzz?”.
Just think about it. This is an incredibly inexpensive way to capture market reaction and present supporting evidence to a vendor you’re trying to influence. Let’s look at two alternatives.
Twitter