Last summer, Robert DeSimone of MediComm Consultants, Inc., a colleague from the Medical Development Group, mentioned that several of his clients had inquired about social media. Recognizing that medical device companies face special marketing challenges because they are regulated by the FDA, we decided to go right to the source. Here’s what we learned:
Is social media part of the medical device marketing mix?
Our primary objective was to learn whether and how medical device companies are using social media to communicate with prospects and customers, and the effect that FDA regulation or the lack thereof, is having on these activities.
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