Posts Tagged ‘online marketing’

The search and social media paradox

Thursday, July 15th, 2010

Lee Odden, a recognized expert in the areas of search and social media, recently ran the 2010 Digital Marketing Poll on the TopRank Online Marketing Blog.  The poll, presumably directed at marketers, asks: “What 3 online marketing channels & tactics will you emphasize in 2011?”

TopRank used Twitter to promote the poll–and did so on multiple occasions.  Presumably, a lot of people received notice of the poll:  @TopRank has 6061 followers, the update was retweeted 262 times, “liked” by 45, and likely got additional visibility through other social sharing media*.

How Odden attracted responses

This is a preview of The search and social media paradox. Read the full post (965 words, 4 images, estimated 3:52 mins reading time)

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Posted in Internet marketing, Marketing communications programs, Marketing strategy, social media, social media marketing, Uncategorized | No Comments »

Will marketing consultants and agencies switch places with in-house staff in a digital world?

Tuesday, May 25th, 2010

As a marketing consultant, I attend a lot of marketing seminars and marketing conferences to stay current with my craft.  Today, the buzz there is all about online marketing.

digital marketingTypical topics include content strategy, search engine optimization (SEO), social media, inbound marketing, marketing automation, and of course email marketing.  Spending in all of these areas is up–often at the expense of conventional advertising and PR.

There are several trends driving this transition.  One is that prospects are moving online so the marketers that wish to reach them must also move online.  Another is that advances in marketing technology have made it relatively easy for non-professionals to produce content that attracts and engages their audiences.

This is a preview of Will marketing consultants and agencies switch places with in-house staff in a digital world?. Read the full post (317 words, 2 images, estimated 1:16 mins reading time)

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Posted in Internet marketing, Marketing communications programs, Marketing strategy, social media, social media marketing | 6 Comments »

Social media adoption: How will marketing spending patterns change?

Monday, May 11th, 2009

Although social media adoption rates are still relatively low—more and more companies are jumping in. And, as they do, we may see a dramatic shift in marketing spending patterns.

Today, most B2B companies are just dipping their toes in the social media waters. Some have launched blogs. Others are experimenting with Twitter. Still others are adopting a wait and see attitude.

Yet, if the conversation at a recent event hosted by the Massachusetts Technology Leadership Council is any indication, most B2B marketers are ready to move forward. Right now, their biggest challenge is figuring out how to justify social media investments to skeptical management teams.

This is a preview of Social media adoption: How will marketing spending patterns change?. Read the full post (851 words, 1 image, estimated 3:24 mins reading time)

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Posted in social media marketing | 1 Comment »