Posts Tagged ‘mobile’

Marketing and doing business in the digital age

Friday, March 11th, 2011

By Barbara Bix

Stimulating? Exciting?  Scary? Each of these are words that came to mind this morning as I listened to Google National Industry Manager, Seth van der Swaagh’s presentation to members of the Associated Industries of Massachusetts (AIM) on Google’s Digital Vision – The Acceleration of Everything.

Accelerate with AIM

The topic and the speaker were an interesting choice when you consider that AIM represents companies in industries that have been around since the Industrial Revolution.  Yet, one of the conversations I had prior to the meeting shed light on how the Digital Age affects everyone.

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Mobilization: 4 trends to watch

Wednesday, September 8th, 2010

This morning John Donovan, AT&T’s CTO, spoke to the Mass Technology Leadership Council about four trends that will shape the future.  For each trend, Mr. Donovan described the trend, illustrated it with some examples, and provided data on how fast the trend was accelerating.  Here are my notes.

Always on networking

“Always on networking” has shortened the distance from intent to action.  Now, that people can get information immediately and effortlessly, consumption of applications has exploded.  An increase in WIFI connections has also caused consumption to increase since people can now access the network from more places.

This is a preview of Mobilization: 4 trends to watch. Read the full post (862 words, 4 images, estimated 3:27 mins reading time)

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The search and social media paradox

Thursday, July 15th, 2010

Lee Odden, a recognized expert in the areas of search and social media, recently ran the 2010 Digital Marketing Poll on the TopRank Online Marketing Blog.  The poll, presumably directed at marketers, asks: “What 3 online marketing channels & tactics will you emphasize in 2011?”

TopRank used Twitter to promote the poll–and did so on multiple occasions.  Presumably, a lot of people received notice of the poll:  @TopRank has 6061 followers, the update was retweeted 262 times, “liked” by 45, and likely got additional visibility through other social sharing media*.

How Odden attracted responses

This is a preview of The search and social media paradox. Read the full post (965 words, 4 images, estimated 3:52 mins reading time)

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