Most B2B companies are just beginning to dip their toe in the social media marketing waters. Consequently, I was delighted when Alan Belniak, the newly appointed Director of Social Media Marketing at Parametric Technology Corporation (PTC) agreed to an interview about how his company is approaching social media and why.
My questions appear in bold followed by his answers. Here’s what he had to say:
Why did PTC create your position?
By Barbara Bix -
Blogs and Linked In and Twitter, oh my! So much information, so little time… It’s all a bit overwhelming.
Imagine my relief when Peter Buechler, publisher of the Marketing Guy 2.0, told me that help was on the way. Full of hope and expectations I set off to attend this morning’s breakfast meeting: Social Media Overload—How to Make Sense of It All.
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