Posts Tagged ‘media’

Marketing and doing business in the digital age

Friday, March 11th, 2011

By Barbara Bix

Stimulating? Exciting?  Scary? Each of these are words that came to mind this morning as I listened to Google National Industry Manager, Seth van der Swaagh’s presentation to members of the Associated Industries of Massachusetts (AIM) on Google’s Digital Vision – The Acceleration of Everything.

Accelerate with AIM

The topic and the speaker were an interesting choice when you consider that AIM represents companies in industries that have been around since the Industrial Revolution.  Yet, one of the conversations I had prior to the meeting shed light on how the Digital Age affects everyone.

This is a preview of Marketing and doing business in the digital age. Read the full post (501 words, 2 images, estimated 2:00 mins reading time)

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Posted in Internet marketing, Marketing communications programs, Marketing strategy, Speaker notes | No Comments »

I’ll Link In To That!

Thursday, June 11th, 2009


By Barbara Bix -

Last night, I presented “Personal Branding: The Social Media Way” at a local job seekers’ group. Here are my answers to questions posed in a follow up email from one of the participants.

Why didn’t I discuss the one-to-one connections one can make on LinkedIn?

The talk focused on branding–which is generally accomplished using one-to-many (broadcast) communications. Nevertheless, as the questioner correctly points out everything you say or do affects your brand. Therefore, one-to-one communications are also fair game.

This is a preview of I’ll Link In To That!. Read the full post (799 words, 2 images, estimated 3:12 mins reading time)

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Posted in social media | 1 Comment »