As a marketing consultant, I attend a lot of marketing seminars and marketing conferences to stay current with my craft. Today, the buzz there is all about online marketing.
Typical topics include content strategy, search engine optimization (SEO), social media, inbound marketing, marketing automation, and of course email marketing. Spending in all of these areas is up–often at the expense of conventional advertising and PR.
There are several trends driving this transition. One is that prospects are moving online so the marketers that wish to reach them must also move online. Another is that advances in marketing technology have made it relatively easy for non-professionals to produce content that attracts and engages their audiences.
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