Posts Tagged ‘Massachusetts Technology Leadership Council’

Want to develop smarter, greener cities? Maybe the key is compelling communications

Tuesday, September 14th, 2010

Believe it or not, I think the answer to smarter, greener cities may be more compelling communications. I reached this conclusion after hearing a number of experts propose other solutions. This post explains why.

Background

This morning, I had the good fortune to attend Building the Future: Opportunities for Energy Innovation and Efficiency hosted by the Massachusetts Technology Leadership Council at Foley Hoag’s Emerging Enterprise Center. The keynote speaker was Dr. Joan Fitzgerald, Northeastern University Professor and author of Emerald Cities: Urban Sustainability and Development. The other panelists were Cambridge, MA urban planner Iram Farooq, Architect and Autodesk Industry Programs Manager Erin Rae Hoffer, and entrepreneur and developer Kenneth H. Smith. Attorney Adam Wade from Foley Hoag moderated the discussion.

This is a preview of Want to develop smarter, greener cities? Maybe the key is compelling communications. Read the full post (1135 words, 6 images, estimated 4:32 mins reading time)

Tags: , , , ,
Posted in Energy, Marketing communications programs, Marketing strategy, Speaker notes, Uncategorized | 1 Comment »

Social media for B2B Marketers via Paul Gillin

Monday, May 3rd, 2010

A lot of what we read and hear about social media focuses on how businesses can use it to market to consumers (B2C).  Yet, as a business-to-business marketing consultant, I’m far more interested in its B2B applications.

This is perhaps the main reason I was looking forward to Paul Gillin’s breakfast seminar at the Massachusetts Technology Leadership Council last week. The other reason is that Paul has an uncanny ability to connect the dots in ways that add new meaning to any topic that he addresses.

B2B Marketing differs from B2C marketing

This is a preview of Social media for B2B Marketers via Paul Gillin. Read the full post (755 words, 2 images, estimated 3:01 mins reading time)

Tags: , , , , , , , , , ,
Posted in social media, social media marketing | 1 Comment »