Posts Tagged ‘Marketing’

Where Marketing adds its greatest value

Thursday, April 21st, 2011

By Barbara Bix

Shortly after I got up this morning, I strolled over to Marketing Over Coffee for a quick shot before heading off to work and found this great article, entitled How to restore the faded luster to marketing by Rich Guha.  In my opinion, it’s a “must read” for anyone looking to build a business or aiming to build a career in marketing.

It’s about the big picture

Referencing management heroes such as Peter Drucker and Ted Leavitt, the article discusses what companies have lost as marketing becomes more specialized. Guha advises marketers that wish to add significant value to the business to:

This is a preview of Where Marketing adds its greatest value. Read the full post (891 words, 4 images, estimated 3:34 mins reading time)

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Posted in Framework, How to, Internet marketing, market intelligence, Marketing communications programs, Marketing strategy, Pricing, Uncategorized, value propositions | No Comments »

Testimonials: Evidence that persuades

Monday, March 7th, 2011

While perusing Tweetdeck this cloudy Monday morning, I came across a tweet from @Seltzer Design about a post on Seth Godin’s blog.  The tweet reports,   “Mr Godin makes a good argument for the social-normative power of testimonials in his post abt evidence-based marketing. http://is.gd/dQWJ09 “.

Evidence is not always persuasive

As I interpreted it, the gist of the blog is that marketers should be wary of using evidence to persuade buyers to purchase.  Instead, Godin notes that testimonials, lots of them, from people that buyers know of and trust, are often the key.

Testimonials are often more convincing

This is a preview of Testimonials: Evidence that persuades. Read the full post (556 words, 2 images, estimated 2:13 mins reading time)

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Posted in Marketing strategy | No Comments »

Linked In: 5 tips for generating sales

Monday, June 14th, 2010

In today’s guest post, fellow Wharton alum , Craig James, offers tips for leveraging Linked In to generate sales.  Craig is the founder of Sales Solutions, a sales productivity improvement business located in suburban Boston.  Contact him directly toll-free at 877-862-8631, or by e-mail at craig@sales-solutions.biz

Sales people and others responsible generating business for their organizations will find LinkedIn a valuable tool.  Unlike sites such as Facebook and MySpace, LinkedIn tends to attract those looking to develop business relationships, as opposed to friendships.

This is a preview of Linked In: 5 tips for generating sales. Read the full post (964 words, 2 images, estimated 3:51 mins reading time)

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Posted in How to, Internet marketing, Marketing communications programs, social media, social media marketing | 2 Comments »