This morning, a colleague called to brainstorm ideas on how to promote an upcoming program on “reaping the benefits of a diverse workforce”. Her concern was that the small business owners she was targeting had opted not to attend other programs on diversity.
To address her concern, I immediately donned my strategic marketing hat. Some would say that when you have a hammer, everything is a nail…
Helping prospects recognize they need what you have to offer
One of my clients, a membership organization, is facing a challenging problem. The Board would like to recruit younger members to ensure that the organization continues.
One of the issues our team has been trying to address is, “How do you attract and retain new community members—when these prospective members start out with little in common with current members?”
Luckily for me, I attended a social media breakfast in Boston(#15) this morning. There, Communispace CEO, Diane Hessan, was the last speaker at an event entitled “SMB15: The Power and Peril of Online Communities.
For years, I joined a variety of professional organizations for a variety of reasons. Some helped me keep abreast of trends in the industries I serve. Others offered opportunities to increase my knowledge in my area of specialty. Still others provided access to likely clients or referral sources. Eventually, however, I realized that I was spending too much time, in too many places, with too little return.
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