Posts Tagged ‘marketing message’

Good lead generation campaigns are much more than a shot in the dark

Monday, March 14th, 2011

By Barbara Bix

I have a friend with a son who is a sophomore in high school.  This morning, she told me that she can’t believe how many money colleges waste precious funds on expensive direct mail communications.  She described the quality of the paper, the outsized packaging, and the heft of the packages they’ve been receiving–all of which she tosses in the waste bin.

Direct marketing mail campaigns are often cost-effective

This is a preview of Good lead generation campaigns are much more than a shot in the dark. Read the full post (872 words, 4 images, estimated 3:29 mins reading time)

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Posted in How to, Marketing strategy, Uncategorized, value propositions | 4 Comments »

Shorten the sales cycle next year: Year end marketing planning

Monday, December 29th, 2008

What’s the financial impact of winning one more account per quarter? What would it take to do so? If you don’t know, now may be the time to find out so you can improve the top line next year.

Capitalize on success, avoid repeating mistakes

As the year ends, it can be helpful to take stock of what worked and what didn’t—so that you can capitalize on your successes and avoid repeating what turned out to be mistakes. Our clients find that one of the best ways to do this is to go straight to the horse’s mouth—the customers that bought and those that didn’t.

This is a preview of Shorten the sales cycle next year: Year end marketing planning. Read the full post (600 words, 1 image, estimated 2:24 mins reading time)

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Posted in Other marketing programs | 1 Comment »