Over the past six months, I’ve noticed heightened interest in market intelligence. To learn more, I interviewed marketing executives at several local companies to find out why–and summarized the results in The Secret to Success in a Down Economy: Market Intelligence published in today’s issue of MarketingProfs.
In this article, I discussed how one mid-sized company was using market intelligence to maintain its competitive edge and then asked readers if they had made similar marketing investment decisions. The article concluded with some questions to which I’d welcome your comments. They are:
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