Posts Tagged ‘marketing frequency and consistency’

Professional organizations: How do they fit into your marketing strategy?

Tuesday, October 21st, 2008

For years, I joined a variety of professional organizations for a variety of reasons. Some helped me keep abreast of trends in the industries I serve. Others offered opportunities to increase my knowledge in my area of specialty. Still others provided access to likely clients or referral sources. Eventually, however, I realized that I was spending too much time, in too many places, with too little return.