Posts Tagged ‘Marketing consultant’
Monday, June 14th, 2010
In today’s guest post, fellow Wharton alum , Craig James, offers tips for leveraging Linked In to generate sales. Craig is the founder of Sales Solutions, a sales productivity improvement business located in suburban Boston. Contact him directly toll-free at 877-862-8631, or by e-mail at craig@sales-solutions.biz
Sales people and others responsible generating business for their organizations will find LinkedIn a valuable tool. Unlike sites such as Facebook and MySpace, LinkedIn tends to attract those looking to develop business relationships, as opposed to friendships.
Tags: "premium LinkedIn", "sales results", Boston, LinkedIn, LinkedIn applications, Marketing, Marketing consultant, marketing materials, personal brand, sales, sales presentation, sales productivity, targeted message, thought leadership, top of mind, trusted advisor, value, Wharton
Posted in How to, Internet marketing, Marketing communications programs, social media, social media marketing | 2 Comments »
Tuesday, May 25th, 2010
As a marketing consultant, I attend a lot of marketing seminars and marketing conferences to stay current with my craft. Today, the buzz there is all about online marketing.
Typical topics include content strategy, search engine optimization (SEO), social media, inbound marketing, marketing automation, and of course email marketing. Spending in all of these areas is up–often at the expense of conventional advertising and PR.
There are several trends driving this transition. One is that prospects are moving online so the marketers that wish to reach them must also move online. Another is that advances in marketing technology have made it relatively easy for non-professionals to produce content that attracts and engages their audiences.
This is a preview of
Will marketing consultants and agencies switch places with in-house staff in a digital world?
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Read the full post (317 words, 2 images, estimated 1:16 mins reading time)
Tags: analytics, branding, content, content strategy, demand generation, email marketing, inbound marketing, marketing automation, Marketing consultant, marketing strategies, marketing techology, measurable, online marketing, search engine optimization, SEO, social media
Posted in Internet marketing, Marketing communications programs, Marketing strategy, social media, social media marketing | 6 Comments »
Tuesday, April 20th, 2010
Especially in a tough economy, companies often discount their products and services to increase sales. The advantage of this approach is that it attracts attention–and has the potential to get prospects that ordinarily would not buy to try out your goods and services. The hope, of course, is that once they experience what you have to offer that they’ll buy again.
The question is does it work? And for whom?
Discounts do increase sales volumes
There’s no question that discounts increase sales volume. To find evidence, you need look no further than to a Reuters article that ran earlier this month about automobile industry sales.
Tags: cash flow, competition, discount, discounts, increase sales, Marketing consultant, price war, profitability, sales, service revenues, software, software publishers, strategic marketing consultant, subscriptions
Posted in Marketing strategy, Pricing, SaaS | 3 Comments »
Friday, September 19th, 2008
The staff at Accounting Web wrote a post on Embracing the Internet as a Marketing Tool. When I started to add my two cents, I quickly ran out of room. Luckily, I have my own blog on the very same site, so I decided to interrupt the series on the buying process model to share my comments below:
Here are some additional ideas that our accounting clients use to leverage the Internet when marketing their firms.
Using websites to market professional services
As a strategic marketing consultant, specializing in professional services, I advise my clients to first:
This is a preview of
Internet Marketing Tips: A Marketing Consultant’s Perspective
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Read the full post (650 words, 1 image, estimated 2:36 mins reading time)
Tags: blog, effective websites, email marketing, Internet marketing, marketing communications, Marketing consultant, professional services marketing, strategic marketing consultant
Posted in Internet marketing | 1 Comment »
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