This post is the second in a series about how B2B marketers can use digital marketing to help them make the most of their resources online and off. The series summarizes insights from an interview with Dave Wieneke, a Director of Digital Marketing who blogs at UsefulArts.us
The first post described how B2B marketers can set up digital signals to help them monitor marketing performance. This post describes how B2B marketers can use digital marketing to determine what they need to do to improve marketing performance.
Start with market segmentation

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