Posts Tagged ‘market intelligence’

Where Marketing adds its greatest value

Thursday, April 21st, 2011

By Barbara Bix

Shortly after I got up this morning, I strolled over to Marketing Over Coffee for a quick shot before heading off to work and found this great article, entitled How to restore the faded luster to marketing by Rich Guha.  In my opinion, it’s a “must read” for anyone looking to build a business or aiming to build a career in marketing.

It’s about the big picture

Referencing management heroes such as Peter Drucker and Ted Leavitt, the article discusses what companies have lost as marketing becomes more specialized. Guha advises marketers that wish to add significant value to the business to:

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Posted in Framework, How to, Internet marketing, market intelligence, Marketing communications programs, Marketing strategy, Pricing, Uncategorized, value propositions | No Comments »

What role does market intelligence play in your company?

Tuesday, February 23rd, 2010

Over the past six months, I’ve noticed heightened interest in market intelligence.  To learn more, I interviewed marketing executives at several local companies to find out why–and summarized the results in The Secret to Success in a Down Economy: Market Intelligence published in today’s issue of MarketingProfs.

In this article, I discussed how one mid-sized company was using market intelligence to maintain its competitive edge and then asked readers if they had made similar marketing investment decisions.   The article concluded with some questions to which I’d welcome your comments.   They are:

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Posted in market intelligence, Marketing strategy | 2 Comments »

Follow the money: How to capitalize on opportunity in a tough economy

Sunday, January 11th, 2009

The economy has slowed down but businesses—and individuals—are still buying. The difference is that they’ve tightened their belts. Most are spending less—and many are spending on different things, for different reasons. The question is—how do you get money from those who are deliberately trying to cut down?

Where there’s sales activity, there’s an unmet need

Our clients find that one of the best ways to find out where to concentrate their firepower is to follow the money. They do this by studying recent activity—their own, the competitions’, or those of the companies that are succeeding under current market conditions. Why? Because where there’s activity, there’s an unmet need.

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