Posts Tagged ‘LinkedIn’

Linked In: 5 tips for generating sales

Monday, June 14th, 2010

In today’s guest post, fellow Wharton alum , Craig James, offers tips for leveraging Linked In to generate sales.  Craig is the founder of Sales Solutions, a sales productivity improvement business located in suburban Boston.  Contact him directly toll-free at 877-862-8631, or by e-mail at craig@sales-solutions.biz

Sales people and others responsible generating business for their organizations will find LinkedIn a valuable tool.  Unlike sites such as Facebook and MySpace, LinkedIn tends to attract those looking to develop business relationships, as opposed to friendships.

This is a preview of Linked In: 5 tips for generating sales. Read the full post (964 words, 2 images, estimated 3:51 mins reading time)

Tags: , , , , , , , , , , , , , , , , ,
Posted in How to, Internet marketing, Marketing communications programs, social media, social media marketing | 2 Comments »

Social Media Marketing for Job Search

Monday, November 9th, 2009

More often than not, when I’m invited to speak it’s about marketing strategies that businesses can use to attract and capture businesses from other businesses. Typical topics include “Getting into Your Buyers’ Mind”, “Developing Compelling Value Propositions”, “Systematically Creating Referrals”, “Online Marketing”, and lately “Social Media Marketing”.

This month, however, I had the pleasure of speaking with Tufts alumni on how to use social media marketing techniques to land their next position. I don’t know which was more exciting doing the actual presentation–or preparing for it.

This is a preview of Social Media Marketing for Job Search. Read the full post (689 words, 2 images, estimated 2:45 mins reading time)

Tags: , , , , ,
Posted in Marketing strategy, social media, social media marketing | 5 Comments »

I’ll Link In To That!

Thursday, June 11th, 2009


By Barbara Bix -

Last night, I presented “Personal Branding: The Social Media Way” at a local job seekers’ group. Here are my answers to questions posed in a follow up email from one of the participants.

Why didn’t I discuss the one-to-one connections one can make on LinkedIn?

The talk focused on branding–which is generally accomplished using one-to-many (broadcast) communications. Nevertheless, as the questioner correctly points out everything you say or do affects your brand. Therefore, one-to-one communications are also fair game.

This is a preview of I’ll Link In To That!. Read the full post (799 words, 2 images, estimated 3:12 mins reading time)

Tags: , , , , , , , , , ,
Posted in social media | 1 Comment »