Posts Tagged ‘linked in’

I’ll Link In To That!

Thursday, June 11th, 2009


By Barbara Bix -

Last night, I presented “Personal Branding: The Social Media Way” at a local job seekers’ group. Here are my answers to questions posed in a follow up email from one of the participants.

Why didn’t I discuss the one-to-one connections one can make on LinkedIn?

The talk focused on branding–which is generally accomplished using one-to-many (broadcast) communications. Nevertheless, as the questioner correctly points out everything you say or do affects your brand. Therefore, one-to-one communications are also fair game.

This is a preview of I’ll Link In To That!. Read the full post (799 words, 2 images, estimated 3:12 mins reading time)

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Posted in social media | 1 Comment »

Social media works—more than 600 attend Boston health care conference

Sunday, March 1st, 2009


By Barbara Bix -

A lot of the work I do is at the intersection of health care and technology. Yet, I didn’t hear about last Thursday’s conference on Transforming Health Care until a few weeks ago. No else did either.

In fact, organizer Steve Wardell only began publicizing the event in the last 6-8 weeks. Yet, more than 600 people attended—including many local luminaries who not only follow, but make health care news in Boston.

So what attracted the crowd? I believe that in this case the medium was the message.

This is a preview of Social media works—more than 600 attend Boston health care conference. Read the full post (578 words, 2 images, estimated 2:19 mins reading time)

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Posted in health care, social media | 1 Comment »