Posts Tagged ‘lead generation’

Good lead generation campaigns are much more than a shot in the dark

Monday, March 14th, 2011

By Barbara Bix

I have a friend with a son who is a sophomore in high school.  This morning, she told me that she can’t believe how many money colleges waste precious funds on expensive direct mail communications.  She described the quality of the paper, the outsized packaging, and the heft of the packages they’ve been receiving–all of which she tosses in the waste bin.

Direct marketing mail campaigns are often cost-effective

This is a preview of Good lead generation campaigns are much more than a shot in the dark. Read the full post (872 words, 4 images, estimated 3:29 mins reading time)

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Posted in How to, Marketing strategy, Uncategorized, value propositions | 4 Comments »

B2B marketing insights and tips compliments of MarketingProfs

Thursday, May 6th, 2010

So much to learn, so little time–which is why I was thrilled to have the opportunity to meet and learn from hundreds of other marketing professionals this week at Marketing Profs B2B forum.  What’s more we had a lot of fun and left with a lot of ideas that many of us are already putting into action.

B2B digital marketing best practices

Over two jam-packed days, we heard about best practices in areas like search engine optimization (SEO), content strategy, lead generation and lead nurturing, and social media.  We learned about what’s worked, what hasn’t, and why from Marketing VPs that have been there, tried that.

This is a preview of B2B marketing insights and tips compliments of MarketingProfs. Read the full post (1256 words, 2 images, estimated 5:01 mins reading time)

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Posted in How to, Internet marketing, Marketing communications programs, Marketing strategy, social media, social media marketing | 1 Comment »