This is the third in a series of three posts on insights I gleaned from a conversation with Dave Wieneke, who blogs on the future of digital marketing. The first post described how B2B marketers can set up digital signals to help them monitor marketing performance against their business goals. The second post described actions marketers can take to figure out what’s working and what’s not.
This post discusses what Dave sees as the four steps to digital marketing: Segmentation, Integration, Automation, and Optimization. In it, I will tie together all three posts, and return to the questions I raised on behalf of B2B marketers at small companies at the beginning of the first post.
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