Posts Tagged ‘healthcare’
Tuesday, December 6th, 2011
The panel at this morning’s conference entitled Sustainability: Don’t Market to Key Audiences- Motivate Them! was amazing. Panelists, whose work focuses on sustainability, shared lots of interesting details about what works and why.
Sustainability and health care on parallel tracks
For me, the biggest takeaway was that sustainability professionals face the same challenge that is starting to top the list at health care institutions. That is, motivating lots of individuals to change their behavior.
In health care, the focus is on motivating patients to comply with their treatment plans. In sustainability, it means motivating employees to make lots of small changes such as re-using and recycling both at work, and at home.
This is a preview of
Motivating Behavior Change: Where the rubber hits the road in health care and sustainability
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Read the full post (747 words, 4 images, estimated 2:59 mins reading time)
Tags: behavior change, compliance, engagement, health care, healthcare, incentives, motivation, sustainability
Posted in Energy, health care, social media, Speaker notes | 1 Comment »
Tuesday, October 25th, 2011
The topic of the 8th annual Connected Health Symposium was timely: Driving Quality Up and Costs Down: New Technologies for an Era of Accountability. Nevertheless, what made it a great conference were the fresh perspectives it brought to the fore.
Measurement, analysis, and communication are imperative
Brent James, the Chief Quality Officer at Intermountain Health Care, set the stage by describing how he and his employer, Intermountain, have succeeded in simultaneously improving health care quality and decreasing costs. He credits this achievement to the incorporation of baseline protocols into the clinical workflow, followed by continuous improvement.
Tags: business of health care, Connected Health, health care, health care costs, health care quality, healthcare
Posted in Uncategorized | No Comments »
Wednesday, March 23rd, 2011
By Barbara Bix
This morning, I attended a program at the Massachusetts Technology Leadership forum featuring John Lewis, Regional VP of Sales, of athenahealth. John’s presentation centered on his company’s experiences of selling what he referred to as health care’s first cloud-based service.
Following on the heels of recent conversations, I’ve had with CIOs, about placing confidential patient data in the cloud; I expected John to tell us how he overcomes this objection. Instead, he spent the morning convincing us that operating in the cloud is his company’s competitive advantage. John supported this thesis with figures, facts, and logic.
Tags: athenahealth, cloud, collections, confidentiality, cost, data, data standards, efficiency, EMR, EMRs, health care, healthcare, knowledge management, meaningful use, privacy, reimbursement, revenue cycle, SaaS, standardization
Posted in health care, market intelligence, Marketing strategy, SaaS, Speaker notes, value propositions | No Comments »
Thursday, December 9th, 2010
By Barbara Bix, B to B Marketing Consultant
I started working in health care in 1994 in Boston, after working in high technology since the early 1980s. One of the first things that struck me was the relative lack of competition in the local health care industry.
Few distinctions between health care “competitors”
There was relatively little differentiation, from a prospective patient’s perspective, between hospitals–other than care level and location. When I polled my friends and colleagues, I realized that they could distinguish between Boston’s famous tertiary hospitals and the community hospitals–but couldn’t cite differences within either group.
This is a preview of
How will Electronic Medical Records (EMRs) improve quality and reduce costs?
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Tags: competition, cost-effectiveness, Electronic Medical Records, EMRs, health care, healthcare, Medicare, payment reform, practice variation, quality
Posted in health care, Speaker notes | 3 Comments »
Friday, August 7th, 2009
One of my clients, a membership organization, is facing a challenging problem. The Board would like to recruit younger members to ensure that the organization continues.
One of the issues our team has been trying to address is, “How do you attract and retain new community members—when these prospective members start out with little in common with current members?”
Luckily for me, I attended a social media breakfast in Boston(#15) this morning. There, Communispace CEO, Diane Hessan, was the last speaker at an event entitled “SMB15: The Power and Peril of Online Communities.
This is a preview of
Social Media Breakfast (SMB15) serves up great insights and recommendations
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Read the full post (1334 words, 7 images, estimated 5:20 mins reading time)
Tags: campaign, Communispace, community manager, community members, Community Roundtable, health care, health care providers, healthcare, listening strategy, LiveWorld, Marketing strategy, marketing tactic, medical device companies, membership organizations, on-line communities, online communities, online community, SMB15, social community, social media, social media breakfast, social media communications, Twitter
Posted in Marketing communications programs, Marketing strategy, social media, social media marketing | 2 Comments »
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