Posts Tagged ‘health care’
Tuesday, December 6th, 2011
The panel at this morning’s conference entitled Sustainability: Don’t Market to Key Audiences- Motivate Them! was amazing. Panelists, whose work focuses on sustainability, shared lots of interesting details about what works and why.
Sustainability and health care on parallel tracks
For me, the biggest takeaway was that sustainability professionals face the same challenge that is starting to top the list at health care institutions. That is, motivating lots of individuals to change their behavior.
In health care, the focus is on motivating patients to comply with their treatment plans. In sustainability, it means motivating employees to make lots of small changes such as re-using and recycling both at work, and at home.
This is a preview of
Motivating Behavior Change: Where the rubber hits the road in health care and sustainability
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Read the full post (747 words, 4 images, estimated 2:59 mins reading time)
Tags: behavior change, compliance, engagement, health care, healthcare, incentives, motivation, sustainability
Posted in Energy, health care, social media, Speaker notes | 1 Comment »
Thursday, November 17th, 2011
One of the aims and consequences of health care payment reform is pushing care to lower cost settings. More and more, we hear this means treating patients in outpatient settings or in their homes.
So, it is with great interest that I attended the Massachusetts Technology Leadership Council’s seminar on How Technology is Enabling Dynamic Community Care Teams. My goal was to learn more about:
- the kinds of care providers are delivering at patients’ homes and in the community,
- why pundits view home and community-based care as essential to improving health outcomes and minimizing costs
Tags: care teams, community, health care, patient compliance, patients' satisfaction, payment reform, remote patient monitoring, techology
Posted in health care | No Comments »
Tuesday, October 25th, 2011
The topic of the 8th annual Connected Health Symposium was timely: Driving Quality Up and Costs Down: New Technologies for an Era of Accountability. Nevertheless, what made it a great conference were the fresh perspectives it brought to the fore.
Measurement, analysis, and communication are imperative
Brent James, the Chief Quality Officer at Intermountain Health Care, set the stage by describing how he and his employer, Intermountain, have succeeded in simultaneously improving health care quality and decreasing costs. He credits this achievement to the incorporation of baseline protocols into the clinical workflow, followed by continuous improvement.
Tags: business of health care, Connected Health, health care, health care costs, health care quality, healthcare
Posted in Uncategorized | No Comments »
Sunday, April 3rd, 2011
Cheri Keith posted a recap from Harnessing the Power of Social Media in Healthcare Communications on the Health Care 3.0 blog and solicited “takeaways” from others. Mine follow below.
About the panel:
The Racepoint Group hosted the session. Larry Weber (who just published Everywhere: Comprehensive Digital Business Strategy for the Social Media Era ) served as moderator. The panelists included Dr. Kevin Pho, MD, Barry P. Chaiken, MD, MPH and Ashley Serotta of Sermo.
Most physicians are not active on social media during the work day
This is a preview of
Health care social media is in its infancy says panel
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Read the full post (558 words, 4 images, estimated 2:14 mins reading time)
Tags: Facebook, health care, health care marketing consulting services, health care social media, healthcare marketing consulting services, healthcare social media, Larry Weber, online communications, patient communications, physicians, reimbursement, social media marketing consulting services, Twitter
Posted in health care, social media, social media marketing | No Comments »
Wednesday, March 23rd, 2011
By Barbara Bix
This morning, I attended a program at the Massachusetts Technology Leadership forum featuring John Lewis, Regional VP of Sales, of athenahealth. John’s presentation centered on his company’s experiences of selling what he referred to as health care’s first cloud-based service.
Following on the heels of recent conversations, I’ve had with CIOs, about placing confidential patient data in the cloud; I expected John to tell us how he overcomes this objection. Instead, he spent the morning convincing us that operating in the cloud is his company’s competitive advantage. John supported this thesis with figures, facts, and logic.
Tags: athenahealth, cloud, collections, confidentiality, cost, data, data standards, efficiency, EMR, EMRs, health care, healthcare, knowledge management, meaningful use, privacy, reimbursement, revenue cycle, SaaS, standardization
Posted in health care, market intelligence, Marketing strategy, SaaS, Speaker notes, value propositions | No Comments »
Tuesday, February 15th, 2011
On February 4, I attended the Massachusetts Health Data Consortium conference entitled HIT ’11: The tools for meaningful and accountable care. It was a fabulous day packed with information from health care providers and health care payers across the nation. 
Since I couldn’t keep up with the information flow, I’m looking forward to reviewing the slides once they’re up later this month. In the meantime, the next few posts provide snippets from several sessions.
I hope you’ll find it as interesting as I did. This one focuses on the first session: Clinical Decision Support: Technology at the point of care.
This is a preview of
Health Care Information Technology: The prescription for successful implementation
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Read the full post (633 words, 4 images, estimated 2:32 mins reading time)
Tags: accountable care, clinical decision support, CPOE, electronic medical record, health care, health care information technology, medical errors, medication administration
Posted in health care, Speaker notes | 1 Comment »
Thursday, December 23rd, 2010
Yesterday’s Journal of Participatory Medicine published an article entitled Evidence that Engagement Does Make A Difference. The study found that “patients’ decisions not to have the operation were associated with lack of confidence in the accuracy of the diagnosis, poor communication with their doctors and fear that the operation would erode their quality of life”.
Evidence shows that patients often forego treatment that could save their lives
This is a preview of
Can B2B marketing strategies for the complex sale help improve health outcomes?
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Read the full post (458 words, 2 images, estimated 1:50 mins reading time)
Tags: B2B marketing, behavior, communication, complex sale, credible, engagement, evidence, health care, health outcomes, healthcare behavior, patient behavior, powerful
Posted in health care, How to, Uncategorized | 1 Comment »
Thursday, December 9th, 2010
By Barbara Bix, B to B Marketing Consultant
I started working in health care in 1994 in Boston, after working in high technology since the early 1980s. One of the first things that struck me was the relative lack of competition in the local health care industry.
Few distinctions between health care “competitors”
There was relatively little differentiation, from a prospective patient’s perspective, between hospitals–other than care level and location. When I polled my friends and colleagues, I realized that they could distinguish between Boston’s famous tertiary hospitals and the community hospitals–but couldn’t cite differences within either group.
This is a preview of
How will Electronic Medical Records (EMRs) improve quality and reduce costs?
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Read the full post (1136 words, 6 images, estimated 4:33 mins reading time)
Tags: competition, cost-effectiveness, Electronic Medical Records, EMRs, health care, healthcare, Medicare, payment reform, practice variation, quality
Posted in health care, Speaker notes | 3 Comments »
Tuesday, June 29th, 2010
As an adjunct professor at Simmons College’s Department of Health Care Administration, I received a press release (the first paragraph of which appears below) with a request to spread the word. I should also disclose that I know a couple of the donors involved through a separate relationship, and have known about this project since its inception.
Press release lead paragraph
This is a preview of
New social media site invites users to review public health care services
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Read the full post (780 words, 2 images, estimated 3:07 mins reading time)
Tags: collaborate with clients, health care, health care marketing consultant, health care quality, public health service, sentiment, Simmons, social media, social media marketing consultant, taxpayer, user reviews, USisUs.net, wisdom of the crowd
Posted in health care, social media, social media marketing | No Comments »
Friday, August 7th, 2009
One of my clients, a membership organization, is facing a challenging problem. The Board would like to recruit younger members to ensure that the organization continues.
One of the issues our team has been trying to address is, “How do you attract and retain new community members—when these prospective members start out with little in common with current members?”
Luckily for me, I attended a social media breakfast in Boston(#15) this morning. There, Communispace CEO, Diane Hessan, was the last speaker at an event entitled “SMB15: The Power and Peril of Online Communities.
This is a preview of
Social Media Breakfast (SMB15) serves up great insights and recommendations
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Read the full post (1334 words, 7 images, estimated 5:20 mins reading time)
Tags: campaign, Communispace, community manager, community members, Community Roundtable, health care, health care providers, healthcare, listening strategy, LiveWorld, Marketing strategy, marketing tactic, medical device companies, membership organizations, on-line communities, online communities, online community, SMB15, social community, social media, social media breakfast, social media communications, Twitter
Posted in Marketing communications programs, Marketing strategy, social media, social media marketing | 2 Comments »
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