Posts Tagged ‘health care software’

Software value proposition for prospective health care customers

Tuesday, January 11th, 2011

In previous posts, I presented the  do-it-yourself guide for creating value propositions in 3 steps and provided examples of how to apply it to develop a green value proposition and a value proposition for a professional services provider.  This post provides an example of how to apply the formula to developing a value proposition for health care prospects.  It also provides another tip for creating compelling value propositions.

Software value proposition for health care providers

Here’s the value proposition:

Social media works—more than 600 attend Boston health care conference

Sunday, March 1st, 2009


By Barbara Bix -

A lot of the work I do is at the intersection of health care and technology. Yet, I didn’t hear about last Thursday’s conference on Transforming Health Care until a few weeks ago. No else did either.

In fact, organizer Steve Wardell only began publicizing the event in the last 6-8 weeks. Yet, more than 600 people attended—including many local luminaries who not only follow, but make health care news in Boston.

So what attracted the crowd? I believe that in this case the medium was the message.