Posts Tagged ‘health care providers’

Social Media Breakfast (SMB15) serves up great insights and recommendations

Friday, August 7th, 2009

One of my clients, a membership organization, is facing a challenging problem. The Board would like to recruit younger members to ensure that the organization continues.

One of the issues our team has been trying to address is, “How do you attract and retain new community members—when these prospective members start out with little in common with current members?”

Luckily for me, I attended a social media breakfast in Boston(#15) this morning. There, Communispace CEO, Diane Hessan, was the last speaker at an event entitled “SMB15: The Power and Peril of Online Communities.

This is a preview of Social Media Breakfast (SMB15) serves up great insights and recommendations. Read the full post (1334 words, 7 images, estimated 5:20 mins reading time)

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Posted in Marketing communications programs, Marketing strategy, social media, social media marketing | 2 Comments »

Social media works—more than 600 attend Boston health care conference

Sunday, March 1st, 2009


By Barbara Bix -

A lot of the work I do is at the intersection of health care and technology. Yet, I didn’t hear about last Thursday’s conference on Transforming Health Care until a few weeks ago. No else did either.

In fact, organizer Steve Wardell only began publicizing the event in the last 6-8 weeks. Yet, more than 600 people attended—including many local luminaries who not only follow, but make health care news in Boston.

So what attracted the crowd? I believe that in this case the medium was the message.

This is a preview of Social media works—more than 600 attend Boston health care conference. Read the full post (578 words, 2 images, estimated 2:19 mins reading time)

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Posted in health care, social media | 1 Comment »