Posts Tagged ‘health care marketing consultant’

Health care reform: people, processes, data, oh my!

Thursday, June 16th, 2011

By Barbara Bix, BB Marketing Plus

The Massachusetts Health Data Consortium’s spring workshop on Analytics, Data and Accountability centered on how data and analytics must change as the U.S. health care system moves from paying for volume to paying for value.  Nevertheless, the ultimate message may have been, that as always, it takes people, process, and data to effect dramatic change.

Clearly, the devil will be in the details of the integration of these three elements.  The conference was rich with case studies of what works and warnings about where the challenges lie.

Employers seek health care value vs. volume

New social media site invites users to review public health care services

Tuesday, June 29th, 2010

As an adjunct professor at Simmons College’s Department of Health Care Administration, I received a press release (the first paragraph of which appears below) with a request to spread the word.  I should also disclose that I know a couple of the donors involved through a separate relationship, and have known about this project since its inception.

Press release lead paragraph