Posts Tagged ‘engagement’
Tuesday, December 6th, 2011
The panel at this morning’s conference entitled Sustainability: Don’t Market to Key Audiences- Motivate Them! was amazing. Panelists, whose work focuses on sustainability, shared lots of interesting details about what works and why.
Sustainability and health care on parallel tracks
For me, the biggest takeaway was that sustainability professionals face the same challenge that is starting to top the list at health care institutions. That is, motivating lots of individuals to change their behavior.
In health care, the focus is on motivating patients to comply with their treatment plans. In sustainability, it means motivating employees to make lots of small changes such as re-using and recycling both at work, and at home.
This is a preview of
Motivating Behavior Change: Where the rubber hits the road in health care and sustainability
.
Read the full post (747 words, 4 images, estimated 2:59 mins reading time)
Tags: behavior change, compliance, engagement, health care, healthcare, incentives, motivation, sustainability
Posted in Energy, health care, social media, Speaker notes | 1 Comment »
Thursday, December 23rd, 2010
Yesterday’s Journal of Participatory Medicine published an article entitled Evidence that Engagement Does Make A Difference. The study found that “patients’ decisions not to have the operation were associated with lack of confidence in the accuracy of the diagnosis, poor communication with their doctors and fear that the operation would erode their quality of life”.
Evidence shows that patients often forego treatment that could save their lives
This is a preview of
Can B2B marketing strategies for the complex sale help improve health outcomes?
.
Read the full post (458 words, 2 images, estimated 1:50 mins reading time)
Tags: B2B marketing, behavior, communication, complex sale, credible, engagement, evidence, health care, health outcomes, healthcare behavior, patient behavior, powerful
Posted in health care, How to, Uncategorized | 1 Comment »
Thursday, July 15th, 2010
Lee Odden, a recognized expert in the areas of search and social media, recently ran the 2010 Digital Marketing Poll on the TopRank Online Marketing Blog. The poll, presumably directed at marketers, asks: “What 3 online marketing channels & tactics will you emphasize in 2011?” 
TopRank used Twitter to promote the poll–and did so on multiple occasions. Presumably, a lot of people received notice of the poll: @TopRank has 6061 followers, the update was retweeted 262 times, “liked” by 45, and likely got additional visibility through other social sharing media*.
How Odden attracted responses
Tags: 2010, @TopRank, content marketing, conversion rates, digital marketing, direct response campaign, engagement, Lee Odden, marketing channels, marketing tactics, mobile, online marketing, response rates, search, social media, targeted audience, Top 10, Top Rank Online Marketing Blog
Posted in Internet marketing, Marketing communications programs, Marketing strategy, social media, social media marketing, Uncategorized | No Comments »
Monday, January 18th, 2010
Most B2B companies are just beginning to dip their toe in the social media marketing waters. Consequently, I was delighted when Alan Belniak, the newly appointed Director of Social Media Marketing at Parametric Technology Corporation (PTC) agreed to an interview about how his company is approaching social media and why.
My questions appear in bold followed by his answers. Here’s what he had to say:
Why did PTC create your position?
Tags: B2B, brand, content, conversation, engagement, listening tools, measures, metrics, online social networking, research, ROI, social media, social media marketing, strategy
Posted in Marketing communications programs, Marketing strategy, social media, social media marketing | 2 Comments »
Twitter