Posts Tagged ‘direct marketing’

Good lead generation campaigns are much more than a shot in the dark

Monday, March 14th, 2011

By Barbara Bix

I have a friend with a son who is a sophomore in high school.  This morning, she told me that she can’t believe how many money colleges waste precious funds on expensive direct mail communications.  She described the quality of the paper, the outsized packaging, and the heft of the packages they’ve been receiving–all of which she tosses in the waste bin.

Direct marketing mail campaigns are often cost-effective

This is a preview of Good lead generation campaigns are much more than a shot in the dark. Read the full post (872 words, 4 images, estimated 3:29 mins reading time)

Tags: , , , , , , , , ,
Posted in How to, Marketing strategy, Uncategorized, value propositions | 4 Comments »

Social Media: So What?

Thursday, June 4th, 2009

Social media, so what?  One way or another, that’s what a lot of people that I know are asking. Here are snippets from five conversations I’ve had in the last week—followed by my own observations.

So what’s the big deal?

Tuesday morning, I gave a presentation on Social Media 101 to the Boston Chapter of the Wharton Alumni club. There was a lot of interest and a lot of questions about how members could use social media to increase their revenues.

This is a preview of Social Media: So What?. Read the full post (988 words, 5 images, estimated 3:57 mins reading time)

Tags: , , , , , , , , , , , , ,
Posted in social media marketing | 2 Comments »

Is social media an oxymoron?

Sunday, January 25th, 2009

Wikipedia defines social media as “primarily Internet- and mobile-based tools for sharing and discussing information among human beings. Examples of tools this source cites include blogs, wikis, podcasts, and information sharing cites such as Linked In and Flickr.

Call me old-fashioned but I tend to think of interacting with machines—rather than directly with other people—as antisocial. But let’s not quibble over terms. Social media is all the rage at marketing conferences these days, so it’s fair game for this blog.

What got me thinking about this topic today was an event that I attended earlier this week at the Massachusetts Technology Leadership Council (MTLC).

This is a preview of Is social media an oxymoron?. Read the full post (1745 words, 1 image, estimated 6:59 mins reading time)

Tags: , , , , , , , , , , , ,
Posted in Internet marketing, Marketing strategy | No Comments »