By Barbara Bix
Shortly after I got up this morning, I strolled over to Marketing Over Coffee for a quick shot before heading off to work and found this great article, entitled How to restore the faded luster to marketing by Rich Guha. In my opinion, it’s a “must read” for anyone looking to build a business or aiming to build a career in marketing.
It’s about the big picture
Referencing management heroes such as Peter Drucker and Ted Leavitt, the article discusses what companies have lost as marketing becomes more specialized. Guha advises marketers that wish to add significant value to the business to:
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What can businesses learn from the recent Massachusetts US Senatorial Race?
Monday, January 25th, 2010Thanks to Dave Cobosco for the following post.
Winners never lose sight of whom they serve.
For those of you not familiar with what happened in Massachusetts on January 19, there was a special election to fill the US Senatorial seat vacated by the death of Ted Kennedy. Kennedy had been in office for the past 46 years.
Since Kennedy was a Democrat, initially most people felt another Democrat would fill the seat. The Democratic Party must have felt the same way. They ran a campaign full of endorsements from high-powered Democrats, while the Republican candidate drove his pick-up truck from one end of the state to the other meeting with the people who he would represent if elected.
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