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What can businesses learn from the recent Massachusetts US Senatorial Race?
Monday, January 25th, 2010Thanks to Dave Cobosco for the following post.
Winners never lose sight of whom they serve.
For those of you not familiar with what happened in Massachusetts on January 19, there was a special election to fill the US Senatorial seat vacated by the death of Ted Kennedy. Kennedy had been in office for the past 46 years.
Since Kennedy was a Democrat, initially most people felt another Democrat would fill the seat. The Democratic Party must have felt the same way. They ran a campaign full of endorsements from high-powered Democrats, while the Republican candidate drove his pick-up truck from one end of the state to the other meeting with the people who he would represent if elected.
Tags: costs, customer, customer interaction, headcount, market, new product development, online forums, operating expenses, operational efficiencies, product marketing discipline, product organizations, profitable company, recent deals, top line growth, understanding your customers, unfavorable comments, won and lost
Posted in market intelligence, Marketing strategy | 2 Comments »