Posts Tagged ‘content’
Saturday, May 28th, 2011
“How many people read your blog anyway?” she asked me this morning. It sounds like such a simple question, but I really don’t know.
What do the statistics say?
I get statistics that show me:
how many people visit my site,
the number of pages they view,
the average amount of time they spend on each page, and
whether they’ve visited before.
If I were to dig deeper, I could find out more about visitors–where they hail from, what platform they used to find me, and perhaps even who they are.
Tags: blog, comments, content, conversions, engage, read my blog, read your blog, readers, retweet posts, sales, statistics, visitors
Posted in Marketing communications programs, social media | No Comments »
Wednesday, February 9th, 2011
Kristin Knipp offers great advice in a post previewing Hubspot’s talk at the upcoming meeting on inbound marketing for Medical Device companies. She recommends starting with defining a unique value proposition and then building a content factory to attract humans and search engines.
Value is in the eye of the beholder
Although not stated explicitly, it is essential that marketers define the value proposition with the target audience’s perspective in mind–and that the content directly contributes to the delivery of that value proposition.
This is a preview of
Inbound marketing starts with deep customer insights
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Read the full post (499 words, 4 images, estimated 2:0 mins reading time)
Tags: buying process, buying stage, consistent communications, content, inbound marketing, target audience, value proposition
Posted in health care, Marketing strategy, value propositions | 1 Comment »
Thursday, January 20th, 2011
One of the greatest challenges companies have today is capturing prospects’ attention. In a world where everyone is overwhelmed with information, only the most relevant messages get through.
For that reason, I advise my clients to get as much information as they can about prospects’ and customers’ priorities–and then develop marketing messages that address those priorities. Nevertheless, I left out one important tip.
Here’s the tip: look to your customer service department for help. Earlier this month, I learned this lesson by direct example.
Speak to prospects’ priorities
Tags: brand, content, customer service, marketing messages, priorities, relevant, tip, value
Posted in Marketing communications programs, Uncategorized, value propositions | 5 Comments »
Tuesday, September 28th, 2010
Why do some posts get retweeted more than others? Here are the results of a recent experiment.
The experiment: Same article, different results
Last week, Marketing Profs published my article entitled Accelerate Referrals: 9 steps to success and their readers retweeted it 73 times! This week I began publicizing the article and it was retweeted at least once. Same article, different results…
So what can we learn from this? Here are some of my conclusions. Please chime in with yours!
1. Publish where others will see your article
This is a preview of
Want more retweets? 5 secrets to success + an example
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Read the full post (716 words, 4 images, estimated 2:52 mins reading time)
Tags: accelerate, community, content, content is king, email, followers, marketing consulting firm, newsletters, referrals, retweet, sharing
Posted in How to, Marketing communications programs, Marketing strategy, social media, social media marketing | No Comments »
Tuesday, May 25th, 2010
As a marketing consultant, I attend a lot of marketing seminars and marketing conferences to stay current with my craft. Today, the buzz there is all about online marketing.
Typical topics include content strategy, search engine optimization (SEO), social media, inbound marketing, marketing automation, and of course email marketing. Spending in all of these areas is up–often at the expense of conventional advertising and PR.
There are several trends driving this transition. One is that prospects are moving online so the marketers that wish to reach them must also move online. Another is that advances in marketing technology have made it relatively easy for non-professionals to produce content that attracts and engages their audiences.
This is a preview of
Will marketing consultants and agencies switch places with in-house staff in a digital world?
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Read the full post (317 words, 2 images, estimated 1:16 mins reading time)
Tags: analytics, branding, content, content strategy, demand generation, email marketing, inbound marketing, marketing automation, Marketing consultant, marketing strategies, marketing techology, measurable, online marketing, search engine optimization, SEO, social media
Posted in Internet marketing, Marketing communications programs, Marketing strategy, social media, social media marketing | 6 Comments »
Monday, January 18th, 2010
Most B2B companies are just beginning to dip their toe in the social media marketing waters. Consequently, I was delighted when Alan Belniak, the newly appointed Director of Social Media Marketing at Parametric Technology Corporation (PTC) agreed to an interview about how his company is approaching social media and why.
My questions appear in bold followed by his answers. Here’s what he had to say:
Why did PTC create your position?
Tags: B2B, brand, content, conversation, engagement, listening tools, measures, metrics, online social networking, research, ROI, social media, social media marketing, strategy
Posted in Marketing communications programs, Marketing strategy, social media, social media marketing | 2 Comments »
Twitter
How many people read your blog?
Saturday, May 28th, 2011“How many people read your blog anyway?” she asked me this morning. It sounds like such a simple question, but I really don’t know.
What do the statistics say?
I get statistics that show me:
If I were to dig deeper, I could find out more about visitors–where they hail from, what platform they used to find me, and perhaps even who they are.
Tags: blog, comments, content, conversions, engage, read my blog, read your blog, readers, retweet posts, sales, statistics, visitors
Posted in Marketing communications programs, social media | No Comments »