Posts Tagged ‘content strategy’
Monday, March 7th, 2011
By Barbara Bix
B2B marketers will welcome Paul Gillin’s and Eric Schwartzman’s latest book, Social Marketing to the Business Customer
. As the authors note in the preface, most discussions about social media marketing, focus on consumer marketing–even on occasions when B2b marketers make up the majority of the audience.
Great overview of B2B marketing
While the book centers on social media marketing, it is really an excellent overview of B2B marketing in the 21st century. In addition to a description of all things social, readers will also find sections on search and content strategy–and examples of how to combine them with conventional activities such as public relations, direct mail, and sales collateral creation for maximum impact. Perhaps the only innovations the authors don’t go into in detail are those of a physical nature (e.g. SaaS and mobile).
Tags: B2B marketers, better qualified leads, content strategy, crowdsourcing, integrated marketing campaign, marketing tactics, most effective marketing strategies, search, social community, social media marketing
Posted in Marketing strategy, social media, social media marketing | No Comments »
Tuesday, May 25th, 2010
As a marketing consultant, I attend a lot of marketing seminars and marketing conferences to stay current with my craft. Today, the buzz there is all about online marketing.
Typical topics include content strategy, search engine optimization (SEO), social media, inbound marketing, marketing automation, and of course email marketing. Spending in all of these areas is up–often at the expense of conventional advertising and PR.
There are several trends driving this transition. One is that prospects are moving online so the marketers that wish to reach them must also move online. Another is that advances in marketing technology have made it relatively easy for non-professionals to produce content that attracts and engages their audiences.
This is a preview of
Will marketing consultants and agencies switch places with in-house staff in a digital world?
.
Read the full post (317 words, 2 images, estimated 1:16 mins reading time)
Tags: analytics, branding, content, content strategy, demand generation, email marketing, inbound marketing, marketing automation, Marketing consultant, marketing strategies, marketing techology, measurable, online marketing, search engine optimization, SEO, social media
Posted in Internet marketing, Marketing communications programs, Marketing strategy, social media, social media marketing | 6 Comments »
Thursday, May 6th, 2010
So much to learn, so little time–which is why I was thrilled to have the opportunity to meet and learn from hundreds of other marketing professionals this week at Marketing Profs B2B forum. What’s more we had a lot of fun and left with a lot of ideas that many of us are already putting into action.
B2B digital marketing best practices
Over two jam-packed days, we heard about best practices in areas like search engine optimization (SEO), content strategy, lead generation and lead nurturing, and social media. We learned about what’s worked, what hasn’t, and why from Marketing VPs that have been there, tried that.
This is a preview of
B2B marketing insights and tips compliments of MarketingProfs
.
Read the full post (1256 words, 2 images, estimated 5:01 mins reading time)
Tags: B2B, B2B mobile, best practices, blogging for business, call for action, campaign ROI, content strategy, conversion, digital marketing, Google URL Builder, Google's webmaster tools, landing pages, lead generation, lead nurturing, Marketing VPs, qualified leads, recommended WordPress plugins, search engine optimization, SEO, Sepaton, site maps, social media, target market, URL Shortening tools
Posted in How to, Internet marketing, Marketing communications programs, Marketing strategy, social media, social media marketing | 1 Comment »
Saturday, March 21st, 2009
Google the title of this article and you’ll find lots of statistics on who reads blogs. That said you may not know anyone who reads blogs. I believe that blogs are worth writing—even if no one reads them right away.
The reason? When readers are ready, the blogs will still be there. And that’s the power of on-line content.
Blog statistics track traffic and level of interest
I know this from direct experience. According to the statistics my blog collects, a lot of visitors find my blog posts weeks or even months after I originally publish. Most of these latecomers find my site when searching for information on a particular subject. Many stick around long enough to read several other posts. A smaller, but significant, number subscribe so they can receive future posts.
Tags: blog statistics, business model, content strategy, marketing campaigns, Marketing strategy, new media, return on investment, search engine rankings, social media, word of mouth marketing
Posted in Internet marketing, Marketing strategy, social media | 1 Comment »
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