Posts Tagged ‘compelling value proposition’

Value proposition example for a professional service provider

Tuesday, November 9th, 2010

By Barbara Bix, B2B Marketing Consultant

Here’s an example of how a professional service provider can apply the do-it-yourself guide for creating value propositions in 3 steps.    It uses the same formula as the green value proposition example I posted last week (immediately below).   This time, I’ve used it to describe the value I offer my clients as a B2B strategic marketing consultant (below the value proposition formula).

The value proposition formula

We help [your most promising prospects] that [need help with the pressing concern you address] succeed by [providing the material improvement you will deliver].  Unlike [the alternative solution], [your solution] [describe the reason why your company is a better choice] as demonstrated by [evidence that you will deliver as promised].

This is a preview of Value proposition example for a professional service provider. Read the full post (590 words, 4 images, estimated 2:22 mins reading time)

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Posted in How to, Internet marketing, Marketing communications programs, Uncategorized, value propositions | 7 Comments »

How to create a compelling value proposition: Do it yourself in 3 steps

Monday, October 18th, 2010

By Barbara Bix, B2B Marketing Consultant

Businesses today are seeking products, services, and solutions that will directly or indirectly improve their competitive advantage.  As part of the sales process, buyers expect to hear how sellers’ products or services will materially contribute to the buying organization’s success–and why the seller is uniquely qualified to deliver that value.  This post outlines how to step into buyers’ minds, and create value propositions that compel them to buy.

What is a value proposition?

This is a preview of How to create a compelling value proposition: Do it yourself in 3 steps. Read the full post (769 words, 2 images, estimated 3:05 mins reading time)

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Posted in How to, Marketing communications programs, Marketing strategy | 3 Comments »

Developing a compelling value proposition: What you need to know

Sunday, December 7th, 2008

With the economy slowing, prospective buyers are scrutinizing every penny they spend. Therefore, it’s incumbent upon sellers to clearly articulate the value that prospective buyers will derive once they buy.

In recent posts, we’ve discussed the characteristics of a compelling value proposition, and the importance of concentrating your firepower on those companies that most value your capabilities. This week’s post discusses concrete steps you can take to identify, validate, and test your value propositions.

This is a preview of Developing a compelling value proposition: What you need to know. Read the full post (922 words, 1 image, estimated 3:41 mins reading time)

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Posted in Marketing strategy | 6 Comments »

Capturing buyers’ attention: What makes a value proposition compelling?

Wednesday, November 5th, 2008

By Barbara Bix, B2B Marketing Consultant

Today, more than ever, companies are seeking value from every purchase. Without telling buyers upfront how their organizations will prosper from your solutions, it’s difficult to capture their attention—let alone close the sale. So, having a compelling value proposition is more important than ever.value proposition

Today’s entry describes the elements of a compelling value proposition. We’ll follow up in subsequent posts by discussing steps you can take to create and validate your organization’s value proposition. Then, we’ll discuss how to leverage your value proposition in all your marketing initiatives.

This is a preview of Capturing buyers’ attention: What makes a value proposition compelling?. Read the full post (726 words, 3 images, estimated 2:54 mins reading time)

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Posted in Marketing strategy | 2 Comments »