Posts Tagged ‘branding’
Thursday, April 21st, 2011
By Barbara Bix
Shortly after I got up this morning, I strolled over to Marketing Over Coffee for a quick shot before heading off to work and found this great article, entitled How to restore the faded luster to marketing by Rich Guha. In my opinion, it’s a “must read” for anyone looking to build a business or aiming to build a career in marketing.
It’s about the big picture
Referencing management heroes such as Peter Drucker and Ted Leavitt, the article discusses what companies have lost as marketing becomes more specialized. Guha advises marketers that wish to add significant value to the business to:
Tags: 6 Ps, behavior, branding, buyer personae, click stream, customer, customer needs, Drucker, Leavitt, market intelligence, market value, Marketing, Marketing Over Coffee, marketing research, marketing specialization, priorities, strategy, tactics, value of marketing, value proposition, voice of the customer
Posted in Framework, How to, Internet marketing, market intelligence, Marketing communications programs, Marketing strategy, Pricing, Uncategorized, value propositions | No Comments »
Wednesday, September 8th, 2010
How do you stay top of mind when everyone is head’s down trying to get their own jobs done? How do you ensure that prospective customers think of you when problems arise?
The short answer: you need to stay in touch, talk about things that really matter to those you want to remember you, and remind them that your business is a valuable resource they can tap in each of the areas where you’d like to work with them.
Drip campaigns reinforce your brand
This is a preview of
Drip campaigns keep your company top of mind: 5 steps for success + an example
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Read the full post (899 words, 4 images, estimated 3:36 mins reading time)
Tags: brand, branding, call to action, case example, drip campaign, market disruption
Posted in health care, How to, Marketing communications programs, Marketing strategy | No Comments »
Tuesday, May 25th, 2010
As a marketing consultant, I attend a lot of marketing seminars and marketing conferences to stay current with my craft. Today, the buzz there is all about online marketing.
Typical topics include content strategy, search engine optimization (SEO), social media, inbound marketing, marketing automation, and of course email marketing. Spending in all of these areas is up–often at the expense of conventional advertising and PR.
There are several trends driving this transition. One is that prospects are moving online so the marketers that wish to reach them must also move online. Another is that advances in marketing technology have made it relatively easy for non-professionals to produce content that attracts and engages their audiences.
This is a preview of
Will marketing consultants and agencies switch places with in-house staff in a digital world?
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Read the full post (317 words, 2 images, estimated 1:16 mins reading time)
Tags: analytics, branding, content, content strategy, demand generation, email marketing, inbound marketing, marketing automation, Marketing consultant, marketing strategies, marketing techology, measurable, online marketing, search engine optimization, SEO, social media
Posted in Internet marketing, Marketing communications programs, Marketing strategy, social media, social media marketing | 6 Comments »
Thursday, June 11th, 2009
By Barbara Bix -
Last night, I presented “Personal Branding: The Social Media Way” at a local job seekers’ group. Here are my answers to questions posed in a follow up email from one of the participants.
Why didn’t I discuss the one-to-one connections one can make on LinkedIn?
The talk focused on branding–which is generally accomplished using one-to-many (broadcast) communications. Nevertheless, as the questioner correctly points out everything you say or do affects your brand. Therefore, one-to-one communications are also fair game.
Tags: branding, connection, how to use linked in, job seeker, linked in, LinkedIn, media, network, Personal branding, social, social network
Posted in social media | 1 Comment »
Wednesday, September 24th, 2008
Here’s a response I received last week–after posting a complaint on the offending company’s online feedback form about a misleading product offer.
“Thank you for your e-mail regarding your account. It is always our aim to provide the highest level of customer satisfaction. We are always concerned to learn that any customer is unhappy with the service we provide.
All applications are processed by our Customer Recruitment Department, so you will need to contact them directly [at phone number] with your request.
This is a preview of
Integrated Marketing Campaigns – What happens when they’re not?
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Read the full post (991 words, 1 image, estimated 3:58 mins reading time)
Tags: branding, buyer experience, customer satisfaction, integrated marketing campaigns, marketing messages, marketing research, post-sales strategy, return on marketing investments, sales cycle
Posted in Buying process model | No Comments »
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