Posts Tagged ‘blogs’

Social media works—more than 600 attend Boston health care conference

Sunday, March 1st, 2009


By Barbara Bix -

A lot of the work I do is at the intersection of health care and technology. Yet, I didn’t hear about last Thursday’s conference on Transforming Health Care until a few weeks ago. No else did either.

In fact, organizer Steve Wardell only began publicizing the event in the last 6-8 weeks. Yet, more than 600 people attended—including many local luminaries who not only follow, but make health care news in Boston.

So what attracted the crowd? I believe that in this case the medium was the message.

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Posted in health care, social media | 1 Comment »

Is social media an oxymoron?

Sunday, January 25th, 2009

Wikipedia defines social media as “primarily Internet- and mobile-based tools for sharing and discussing information among human beings. Examples of tools this source cites include blogs, wikis, podcasts, and information sharing cites such as Linked In and Flickr.

Call me old-fashioned but I tend to think of interacting with machines—rather than directly with other people—as antisocial. But let’s not quibble over terms. Social media is all the rage at marketing conferences these days, so it’s fair game for this blog.

What got me thinking about this topic today was an event that I attended earlier this week at the Massachusetts Technology Leadership Council (MTLC).

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Posted in Internet marketing, Marketing strategy | No Comments »