The staff at Accounting Web wrote a post on Embracing the Internet as a Marketing Tool. When I started to add my two cents, I quickly ran out of room. Luckily, I have my own blog on the very same site, so I decided to interrupt the series on the buying process model to share my comments below:
Here are some additional ideas that our accounting clients use to leverage the Internet when marketing their firms.
Using websites to market professional services
As a strategic marketing consultant, specializing in professional services, I advise my clients to first:
Twitter
How many people read your blog?
Saturday, May 28th, 2011“How many people read your blog anyway?” she asked me this morning. It sounds like such a simple question, but I really don’t know.
What do the statistics say?
I get statistics that show me:
If I were to dig deeper, I could find out more about visitors–where they hail from, what platform they used to find me, and perhaps even who they are.
Tags: blog, comments, content, conversions, engage, read my blog, read your blog, readers, retweet posts, sales, statistics, visitors
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